UK business guide to Switzerland

Export Guide for Switzerland

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

According to the World Economic Forum, Switzerland is the world’s most competitive economy – a position it has held for the past seven years. The maturity and diversity of the Swiss economy present a plethora of business opportunities for UK companies looking to do business in Switzerland. As such, this business culture guide looks at the dos and don’ts of doing business in Switzerland, along with some key details for companies looking to export their products for Swiss consumers.

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3 Reasons We Really Did Need a New Translation of The Odyssey

Homer’s Odyssey is one of the oldest and most influential works of Western literature. Before this year, it had been translated from Greek to English no less than 60 times. And now, there’s a new version available, translated by Emily Wilson.

So, did we really need yet another translation of The Odyssey? Here are 3 reasons why the latest version is worth your time:

This is the first English translation of The Odyssey by a woman.

Emily Wilson is the first woman to translate The Odyssey into EnglishBut does that matter? Yes, because the process of translation is rarely as straightforward as an outsider might think.  Often, there’s not a single correct word or phrase to use. Instead, there’s a series of trade-offs in finding the closest match, something that conveys as many of the original shades of meaning as possible, without losing the rhythm and mood of the original text.

And sometimes, a translator’s own beliefs and biases can affect the final product. Read more

Guide for UK companies exporting to the USA

Export Guide for The USA

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The United States of America (USA) is a welcoming business environment for UK companies. Its highly developed economy offers a range of economic opportunities for foreign companies. For UK businesses, the USA presents fewer linguistic difficulties than trading in many other countries (due to both nations speaking English), but localisation support is often essential in order for companies to appeal to US consumers.

This business culture guide has been written to help UK exporters in their business ventures in the US.

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Chinese Translation Services: A Beginner’s Guide

Is your business looking for Chinese translation services? The potential benefits are tremendous:

Chinese translation can also help you reach communities of Chinese speakers closer to home.

But while the potential benefits are real, the potential pitfalls are, too. To avoid mishaps, read our beginner’s guide to Chinese translation services for businesses.

What language do they speak in China, anyway?

If you answered “Mandarin,” then you only get partial credit. Mandarin (often called Standard Chinese or Putonghua), is an official language in China, Taiwan, and Singapore.  But it’s not the only language people speak in China. Far from it. According to Ethnologue, there are 299 living languages spoken in China today.  Around 70% of the Chinese population speaks Mandarin, although the government would like to increase that to 80% by 2020.

The bottom line? It’s important to know your audience.  Depending on the content you’re translating, the medium you’re using, and the audience you’re trying to reach, Mandarin may be sufficient. But in some areas, like Hong Kong, it’s important to show respect for local languages like Cantonese, too.

And referring to standard Chinese as “Mandarin” is, in itself, a bit of an oversimplification. “Mandarin” also refers to a group of dialects used across northern and southwestern China. When spoken, these dialects are not all mutually intelligible. Read more

Export Guide to Holland

Export Guide for The Netherlands

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The Netherlands offers an inviting business environment for foreign companies, with a superb infrastructure and forward-thinking international business strategy. The value of foreign business in terms of job creation and economic input is highly prized by the Netherlands and the company’s business climate is a political priority. Forbes ranked The Netherlands seventh in the world in its ‘Best Countries for Business’ 2016 ranking.

Many UK companies take advantage of The Netherlands’ welcoming business environment. As such, this business culture guide is provided to support UK exporters in their dealings with The Netherlands.

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8 Horror Novel Translations to Curl Up With This Fall

Halloween is over. But there’s still a month of fall left, and I, for one, am not quite ready to start celebrating the winter holidays just yet.  So, join me in keeping the Halloween spirit alive a little longer by curling up with one of these 8 horror novel translations.

Let the Right One In by John Ajvide Lindqvist

Translated from the Swedish by Ebba Segerburg

First published in Swedish in 2004, Let the Right One In is a classic vampire novel that’s been made into a movie. If you haven’t read it yet, there’s no time like the present!

The Crimson Labyrinth  by Yusuke Kishi

Translated from Japanese by Camellia Nieh

Did you like The Running Man? Then you’ll like this novel from Yusuke Kishi, in which unwitting contestants are forced to compete to survive the deadly Mars Labyrinth.

From The Hunger Games to Doctor Who, this premise has become quite common in our reality-TV obsessed era.  But this is an especially well-done example, with 4.5 stars on Amazon and 3.7 stars on Goodreads.

And Unbound Worlds recommended it as one of the best novels for readers who are just beginning to dip their toes into Japanese horror.

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UK export guide to France

Export Guide for France

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

France is a country that embraces commerce, offering a dynamic, professional business environment in which companies have every opportunity to thrive. As a leading economic powerhouse, France is a member of the G7 (which was formerly the G8), as well as the OECD, European Union and World Trade Organization.

France’s proximity to the UK (the Strait of Dover is just 20.7 miles at its narrowest point) means that the two countries have long-standing business ties. Many UK companies look to France to begin their international trading ventures.

This France business culture guide has been written to support UK-based exporters with key details about exporting their goods and services to France.

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Dracula in Translation

Dracula in Translation

It’s almost Halloween! That means it’s an excellent time to reread your old horror favorites like Bram Stoker’s Dracula. Most cultures have some sort of indigenous vampire mythology. But Stoker’s novel helped spread the modern, Western image of the vampire around the world.  What dark, supernatural powers made it so influential?

The power of translation, of course! Here are 6 facts about Dracula around the world that you might not have heard before.

Dracula is available in at least 29 languages.

Dracula has been continuously in print since it was first published in 1897. During that time, it has been translated into at least 29 languages. That’s not quite Translation Hall of Fame material but it’s not too shabby, either.

Dracula’s origins are lost in translation.

Many people think Stoker based Dracula on the historical Wallachian ruler Vlad III, or Vlad the Impaler. But this is likely a myth. There are certainly some similarities between the two figures. For example, some English speaking texts call Vlad Tepes “Voivode Dracula.” And the Count talks about fighting Turks as a mortal. But there’s not much evidence that Stoker modeled his fictional vampire on Vlad the Impaler. Read more

Food retail trends in Italy

Current Trends in Italy’s Food Retail Market

So how do Italians buy food, really? If you’re thinking of food markets in every town, brimming with people buying organic meat and vegetables directly from farmers, you may be in for a partial disappointment. In today’s Italy, most people buy their food at the supermarket.

That’s not to say that love for good food has disappeared. Modern life may be less bucolic, but supermarkets in Italy have come a long way in the pursuit of quality.

What an Italian supermarket looks like

At first glance, Italian supermarkets are very similar to any store in the UK. However, if you take a closer look you’ll notice that some products occupy a different amount of shelf space. For example, you could find:

  •  A limited choice of butter and a wider choice of olive oil
  • Lots of different brands of mineral water
  • Almost no presence of foreign wines
  • A wider choice of local ham and cheese
  • More calf and less lamb meat. Although less common, horse and rabbit can also be found.

At the same time, you could recognise many current food trends: vegan, vegetarian, gluten-free, organic, etc. Read more

UK Export Guide for Germany

Export Guide for Germany

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

German businesses have a reputation for innovation and productivity. They are also known for supporting worker progression from the shop floor to senior management, to ensure that those in charge of the company know the business inside out. Germany has used this approach to build financial strength that sees it exporting goods around the world. It is also an important importer of goods from the UK.

This business culture guide is designed to provide UK-based exporters with the facts and figures they need in order to get to grips with this key export market.

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