tips for a successful international franchise

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

1. Control your management

A primary concern is often the ability to manage distant franchisees effectively; they are of course independent business in their own right. This management freedom can cause issues with brand misrepresentation that could lead to costly legal complications. The majority of these issues are born of miscommunication and assumptions. Your company`s strategy, business goals and vision need to be clearly understood, for that you will need to prepare and translate a cohesive set of guidelines so that everyone understands the business and their individual role within it. Centralising that documentation, having it written, legally checked, approved and translated in the UK, is the first crucial step in taking you closer to a successful international franchise. It is the key foundation of any global business… If you already operate franchises abroad, it’s never too late to create and distribute a set of standardised company guidelines. Read more

Regulation Information for Medical Translation

Medical Translation Regulations

Medical translation is serious business. Mistakes can be a matter of life or death. As such, medical translation is one of the most heavily regulated segments of the translation industry.

Translation vendors and clients alike must navigate a complex labyrinth of rules at the local, national and international levels in order to stay compliant. Regulations govern what material must be translated, how data is transmitted and stored and the translation process itself.

Medical translation requirements can vary greatly depending on the product in question and the target markets. In most markets you need to have public-facing documents such as patient information sheets, marketing materials and forms for clinical trials translated into the local language. You may need to translate into minority languages, as well. Most of the time, material aimed at healthcare professionals must be translated, too, along with patent applications and applications for regulatory approval. Read more

The differences between celebrations of New Year in Britain and Russia

Britain and Russia: Celebrating the New Year

The world holds a diverse expanse of cultures, each celebrating and embracing the New Year in different ways. How far does the language of a particular country affect the way in which New Year is celebrated? Popular British cultural makes it possible to refer to someone as a ‘scrooge’, a Dickensian reference to the fact that he or she does not like Christmas.

But what about New Year? What traditions exist at this time of the year, and how does our language support them? I am going to explore a few of these traditions and the language involved in celebrating them, drawing upon my experience of Russian and English New Year. Read more

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