Sometimes it can seem like the world is smaller than ever – that we live in a global village where international borders mean little.
However, when it comes to international business expansion, the importance of cultural differences cannot be underestimated. Indeed, many businesses have found out the hard way that what works at home can go down very differently in a foreign market.
Here, we present five lessons you can learn from some of the world’s biggest businesses’ most notable successes and failures. Read more