3 Reasons We Really Did Need a New Translation of The Odyssey

Homer’s Odyssey is one of the oldest and most influential works of Western literature. Before this year, it had been translated from Greek to English no less than 60 times. And now, there’s a new version available, translated by Emily Wilson.

So, did we really need yet another translation of The Odyssey? Here are 3 reasons why the latest version is worth your time:

This is the first English translation of The Odyssey by a woman.

Emily Wilson is the first woman to translate The Odyssey into EnglishBut does that matter? Yes, because the process of translation is rarely as straightforward as an outsider might think.  Often, there’s not a single correct word or phrase to use. Instead, there’s a series of trade-offs in finding the closest match, something that conveys as many of the original shades of meaning as possible, without losing the rhythm and mood of the original text.

And sometimes, a translator’s own beliefs and biases can affect the final product. Read more

Guide for UK companies exporting to the USA

Export Guide for The USA

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The United States of America (USA) is a welcoming business environment for UK companies. Its highly developed economy offers a range of economic opportunities for foreign companies. For UK businesses, the USA presents fewer linguistic difficulties than trading in many other countries (due to both nations speaking English), but localisation support is often essential in order for companies to appeal to US consumers.

This business culture guide has been written to help UK exporters in their business ventures in the US.

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Chinese Translation Services: A Beginner’s Guide

Is your business looking for Chinese translation services? The potential benefits are tremendous:

Chinese translation can also help you reach communities of Chinese speakers closer to home.

But while the potential benefits are real, the potential pitfalls are, too. To avoid mishaps, read our beginner’s guide to Chinese translation services for businesses.

What language do they speak in China, anyway?

If you answered “Mandarin,” then you only get partial credit. Mandarin (often called Standard Chinese or Putonghua), is an official language in China, Taiwan, and Singapore.  But it’s not the only language people speak in China. Far from it. According to Ethnologue, there are 299 living languages spoken in China today.  Around 70% of the Chinese population speaks Mandarin, although the government would like to increase that to 80% by 2020.

The bottom line? It’s important to know your audience.  Depending on the content you’re translating, the medium you’re using, and the audience you’re trying to reach, Mandarin may be sufficient. But in some areas, like Hong Kong, it’s important to show respect for local languages like Cantonese, too.

And referring to standard Chinese as “Mandarin” is, in itself, a bit of an oversimplification. “Mandarin” also refers to a group of dialects used across northern and southwestern China. When spoken, these dialects are not all mutually intelligible. Read more

Export Guide to Holland

Export Guide for The Netherlands

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The Netherlands offers an inviting business environment for foreign companies, with a superb infrastructure and forward-thinking international business strategy. The value of foreign business in terms of job creation and economic input is highly prized by the Netherlands and the company’s business climate is a political priority. Forbes ranked The Netherlands seventh in the world in its ‘Best Countries for Business’ 2016 ranking.

Many UK companies take advantage of The Netherlands’ welcoming business environment. As such, this business culture guide is provided to support UK exporters in their dealings with The Netherlands.

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8 Horror Novel Translations to Curl Up With This Fall

Halloween is over. But there’s still a month of fall left, and I, for one, am not quite ready to start celebrating the winter holidays just yet.  So, join me in keeping the Halloween spirit alive a little longer by curling up with one of these 8 horror novel translations.

Let the Right One In by John Ajvide Lindqvist

Translated from the Swedish by Ebba Segerburg

First published in Swedish in 2004, Let the Right One In is a classic vampire novel that’s been made into a movie. If you haven’t read it yet, there’s no time like the present!

The Crimson Labyrinth  by Yusuke Kishi

Translated from Japanese by Camellia Nieh

Did you like The Running Man? Then you’ll like this novel from Yusuke Kishi, in which unwitting contestants are forced to compete to survive the deadly Mars Labyrinth.

From The Hunger Games to Doctor Who, this premise has become quite common in our reality-TV obsessed era.  But this is an especially well-done example, with 4.5 stars on Amazon and 3.7 stars on Goodreads.

And Unbound Worlds recommended it as one of the best novels for readers who are just beginning to dip their toes into Japanese horror.

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