Back in 2014, an ad campaign by Lucozade was very eloquently entitled “Lucozade Sport vs Water.” In the video, two groups of athletes, one drinking water and one drinking Lucozade, are doing an endurance running test on a treadmill. Eventually, the “water only” athletes give up one by one, exhausted, while the Lucozade group keeps going […]
Author Archive for: Dave Hoogakker
About Dave Hoogakker
This author has yet to write their bio.Meanwhile lets just say that we are proud Dave Hoogakker contributed a whooping 2 entries.
Entries by Dave Hoogakker
You’ve probably heard of the Bendy Banana Law before: it’s an EU regulation that bans bananas that have a curvature beyond a certain standard. EU detractors have often used it as an example of how intrusive the European Commission can be in the lives of its member citizens. Although this claim has been exaggerated (there […]
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