Entries by Jonny Henchman

Translation’s role in times of crisis

Recent tragedies have highlighted the important role communication has in supporting victims of a crisis, both during and after an incident, not to mention the responsibility placed upon it in terms of prevention and reducing the overall impact when such an event is unavoidable. Given the diversity of local populations, particularly in cities, this is an […]

Translation in Gaming: You Must Defeat Sheng Long

Video games have come a long way in the past 30 years. The cinematic masterpieces offered today bear little resemblance to the pixelated classics that so many of us remember fondly from our childhood. Gaming has become a huge global industry. There are believed to be up to 2.6 billion gamers in the world, with […]

Avoiding Poor Sales due to Flawed Label Translation

This is a guest post from the team over at Globalvision Inc. They produce specialised software solutions for managing the packaging creation and artwork process. As global sales opportunities continue to increase, in part due to the growth trend of emerging markets, companies continue to benefit from investing in international advertising and product exports. As well as […]

Translating Gender Identity in a Non-Binary World

Translation, in its simplest context, involves converting words from one language to another, in order that the same information can be shared with audiences of different nationalities. However, translation is rarely that simple in reality. Messages that are acceptable in one culture can cause offence in another. The same is true of individual words. This […]

Translating sport into global success

Translation and interpreting have long played a role in the global sporting industry. The international nature of a great many sporting competitions brings together athletes, trainers, coaches, judges, sponsors, fans and more from all corners of the globe. All of those participating need to understand the rules of the competition, local regulations, safety announcements and […]

Translating a Brand: China vs. the World

When it comes to cultural and linguistic differences, few regions stand as far apart as China and the Western world – the US in particular. One is a communist state that prioritises cooperation and collectivism, the other a democracy that sees itself as a paragon of meritocracy. While both may fall short of their ideals […]

The Challenges of Translating Literature

Literary translation is the translation of creative and dramatic prose and poetry into other languages. This includes the translation of literature from ancient languages and the translation of modern fiction so that it can reach a wider audience. Why is literary translation important? Literary translation is of huge importance. It helps to shape our understanding […]

Machine Translation – A Potted History

The concept of machine translation has existed for centuries, but it was not until the early 1950s that it began to become a reality. Since then, machine translation has advanced hugely, though it still cannot yet compete with the skill and finesse that a human mind can apply to translating a document. The birth of […]