Entries by Richard Brooks

We did it. The Swanbourne Endeavour 2014.

We did it… we all ran the Swanbourne Endeavour. Happy to report that there were no serious injuries. The cuts and bruises are starting to disappear but we hope the cash and awareness we raised for the 5 charities lasts a lot longer. We were 20 people of the 600 who took part. Shout out […]

The Origins and Importance of the Spanish Language

The Spanish language or Castilian, as native speakers sometimes refer to it, has become one of the most popular languages used in the world today. Its history is vast and it has spread and developed steadily throughout the centuries. The name Castilian originates from the Castile region in the Cantabrian Mountains in northern Spain where […]

Upcoming Talks from Richard Brooks

I’m giving a number of presentations/talks over the next few months. I will be touching on various topics relating to my professional interests within the localization industry and outside of it. I don’t want to give too many spoilers away, so here are some of the key points from each. I do hope to see […]

Come see me present at EliaND Riga

I will be presenting at EliaND in Riga (Latvia) later on this month. The topic I’ve chosen to talk about is ‘Running a Growing Company’. It builds on the topic I spoke about at memoQfest last year and consolidates a lot of my learnings from the Business Growth Program (at Cranfield Uni), Growth Accelerator, the […]

Agile Localization at Tekom India

Micro blog post to announce that I’ll be talking about Agile Localization Practices and Leadership at this year’s Tekom India in Bangalore next month. It’ll be my first time in Bangalore but judging by the video they sure know how to party. Hope to see you there! Rich

Localizing Luxury Brands

China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key to marketing […]

Multilingual Search in 2014

Here’s a quick synopsis of some of things were working on with our clients and some trends we’re seeing continuing in 2014. Hopefully you’ll be able to use it and it’ll help you to get the highest return for your investment in Multilingual Search. Growth in International Mobile Search In the US last year the […]

Happy Christmas and all the Best for 2014

We’re closing the office in ten minutes which just gives me enough time to thank all our readers of the language blog for all the support in 2013 and wish you and your families a very Merry Christmas and Happy New Year for 2014. We have lots of new things planned for 2014 and know […]

Can’t I just use Google Translate?

I was asked this question today. It wasn’t the first time. If I’m honest, it annoyed me that I should have to answer it at all. But I guess if you don’t work in the language industry, you might perceive Google as a trustworthy company who can do no wrong, so you could be forgiven […]