Entries by Richard Brooks

Localizing Luxury Brands

China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key to marketing […]

Translating for Retail

With the advent of modern technology and having found ourselves fully within the communications revolution, the world is becoming an increasingly small place. Companies which at one time conducted business transactions across town are now striving to reach customers across the globe. Rapidly growing economies such as China, India and the Middle East are now […]

When Translated Tattoos go Wrong

Everyone has tattoos now-a-days, particularly the hipsters. Even our Prime Minister, David Cameron’s wife has one, and it seems their popularity is continuing to grow. I saw a survey a while back that said that 20 percent of all British adults now have at least one tattoo, with the over 60s being the smallest group […]

The Different Types of English

Who invented the English language? This is a question that is just as complicated and diverse as the language itself. In truth, English can be considered one of the few “melting pot” languages of the world. With far-ranging roots including (but not limited to) Germanic, Dutch, Latin, Old Norman, French and even ancient Greek. It […]

Documentaries About Language

We’re so lucky that language is at the centre of everything we do at work. Let’s take a moment to stop the clock to appreciate how beautiful it is and maybe even look back at what inspired us at an early age to take a career in the language industry. To help here are my favourite […]

What is Legal Translation?

The term legal translation refers to the translation of any text used within the legal system. As documents used for legal purposes are generally required to be submitted in the official language of a relevant jurisdiction the term can encompass a wide variety of texts including, but not limited to, witness statements, legal rulings and […]

15 Words we Need in English

The English language is notoriously bizarre. Meaning that some words simply do not translate. Whether it be Japanese, French or Vietnamese, there are words in other languages that we are yet to have the equivalent of in English. Here are a few of my favourite examples.

Our Website is 18 Today

Our website is 18 years old today. Not the content or design I mean it’s been 18 years since we launched the first version of www.k-international.com. This makes me feel old. We had to have the dash because a logistics firm in NYC registered first, something which pains me every time I have to type […]