Entries by Richard Brooks

Come see me present at EliaND Riga

I will be presenting at EliaND in Riga (Latvia) later on this month. The topic I’ve chosen to talk about is ‘Running a Growing Company’. It builds on the topic I spoke about at memoQfest last year and consolidates a lot of my learnings from the Business Growth Program (at Cranfield Uni), Growth Accelerator, the […]

Agile Localization at Tekom India

Micro blog post to announce that I’ll be talking about Agile Localization Practices and Leadership at this year’s Tekom India in Bangalore next month. It’ll be my first time in Bangalore but judging by the video they sure know how to party. Hope to see you there! Rich

Localizing Luxury Brands

China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key to marketing […]

Multilingual Search in 2014

Here’s a quick synopsis of some of things were working on with our clients and some trends we’re seeing continuing in 2014. Hopefully you’ll be able to use it and it’ll help you to get the highest return for your investment in Multilingual Search. Growth in International Mobile Search In the US last year the […]

Happy Christmas and all the Best for 2014

We’re closing the office in ten minutes which just gives me enough time to thank all our readers of the language blog for all the support in 2013 and wish you and your families a very Merry Christmas and Happy New Year for 2014. We have lots of new things planned for 2014 and know […]

Can’t I just use Google Translate?

I was asked this question today. It wasn’t the first time. If I’m honest, it annoyed me that I should have to answer it at all. But I guess if you don’t work in the language industry, you might perceive Google as a trustworthy company who can do no wrong, so you could be forgiven […]

Jokes about Translation

Its our Christmas party tonight… we’re all of to the pub for a meal then its a night at the comedy club. To prove translators and designers can be funny here’s our favourite jokes. Jokes about Translation How many translators does it take to change a lightbulb? It depends on the context. Two translators on […]

Quotes about Language

I heard Nelson Mandela’s quote about language a couple of times last week and it inspired to collect my favourite ones together and put them on the blog. Whether you’re working in the language industry, teaching languages, studying language or just here for fun we’re sure one of these will make you smile. Which one’s […]

Translating for Retail

With the advent of modern technology and having found ourselves fully within the communications revolution, the world is becoming an increasingly small place. Companies which at one time conducted business transactions across town are now striving to reach customers from across the globe. Rapidly growing economies such as China, India and the Middle East are […]