Customers

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Translation Higher Priority‎

by Richard Kazandjian August 23, 2011 Customers

You’re familiar with the phrase “The customer is always right,” right? Unfortunately, when it comes to translation, new research from TransPerfect shows that businesses aren’t taking that advice to heart. The survey examined attitudes towards translation among consumers and executives from across the globe. Clear, quality translation was a priority among the respondents who completed [...]

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Customers Want Website Translated

by Tanguy June 20, 2011 Customers

Last month, Eurobarometer released a study that examined how Europeans react to foreign-language content on the Internet. The results were clear: if you do business online and have an international clientele, translating your website could help you attract customers and may even increase sales. English may be the most common language on the Internet, but [...]

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