5 Ways to Give Your Digital Content International Appeal

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Over the past 20 years, ecommerce sales have skyrocketed. And this unstoppable growth looks set to continue, with Bigcommerce predicting that worldwide B2C ecommerce revenues will reach $2 trillion in 2015.

The message for businesses is clear – the internet offers brands huge opportunities to reach new markets and increase sales. Read more

5 tips for Website Localisation

Digital Globalisation: 5 Essential Website Localisation Tips

Digital globalisation has dramatically lowered the barriers to entering new markets. But creating a successful multi-lingual site is far more complex than you might think.

Visit the regional versions of the McDonald’s website and the pages you see will have numerous differences – and not just in the language used. Everything from the layout to imagery and symbols will have subtle variations.

There’s good reason for this. McDonald’s, like most successful global brands, understands the importance of tailoring their content to each of their international audiences – a process known as localisation.

Here are five essential tips for a successful localisation strategy. Read more

International business expansion - man at airport

Culture Guide for Businesses Expanding Internationally

Every year, hundreds of entrepreneurial companies will consider international expansion as a growth strategy – and with potential rewards including increased revenue and a wider range of customers, why wouldn’t they?

Most of these businesses will know that thorough planning, plentiful finances and accurate translation are central to their success. However, the importance of local culture, as well as the unexpected complications it can cause, is often overlooked.

Here’s why an in-depth understanding of local customs, assumptions and biases should be at the heart of everything you do. Read more

Document Translation Top Tips

Document Translation: Top 5 Tips

Document translation services have become a huge industry as the drive for closer global integration and communication increases, to keep up the translation industry has turned to a plethora of digital tools to help manage the surge in demand. As one of the UKs leading specialists in document translation, we receive all manner of file types & formats on a daily basis, with more than 90% of clients providing digital files.

To that end we’ve got 5 key considerations that you can take into account to help protect your document translation project against higher costs and delays to your delivery schedule.

Read more

How to Translate your Website

How to Translate your Website

So you want to translate your website?

With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive, that’s competition for visitors, not just sales.

If you are a business, blogger or creative, you probably created your website with the intention of getting it seen by as many people as possible. After all it’s popularity that brings in the sales, Ad revenue and puts you in front of customers/readers.

One way a lot of people are attempting to increase site traffic is by implementing website translation to broaden their business’s appeal to visitors from other countries…

So should you follow the trend and get your site translated? That depends entirely on what you want to achieve… Read more

Corporate Translation Guide

Translation Guide for Business

Here at K International, we are regularly asked by our clients what is actually involved in translation. There is not really one overall answer to this as it is very much dependent on how you intend to use the results. Some clients appear to see translation as a low cost means of increasing sales or even treat it as a complete after thought, a simple last minute process. With the advent of tools such as Google translate, this notion of a straight forward push button solution seems to be becoming even more embedded into people’s way of thinking. Read more

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