A selection of articles specifically written by our dedicated team of translators, project & account managers. Here you will get an insight into the folks at K International, with articles about their experiences and project work.

Document Translation Top Tips

Document Translation: Top 5 Tips

Document translation services have become a huge industry as the drive for closer global integration and communication increases, to keep up the translation industry has turned to a plethora of digital tools to help manage the surge in demand. As one of the UKs leading specialists in document translation, we receive all manner of file types & formats on a daily basis, with more than 90% of clients providing digital files.

To that end we’ve got 5 key considerations that you can take into account to help protect your document translation project against higher costs and delays to your delivery schedule.

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Multilingual design and translation documents

Multilingual design

Working with a single language is relatively straightforward so long as you are familiar with its nuances & rules. When dealing with multiple languages though, great care and attention to detail must be employed to ensure that each language is given its due. Every Language has its own unique combination of factors in style, script or reading direction.

Whenever undertaking any kind of multilingual design, a clear understanding of what typesetting a foreign language involves is imperative. If you were to compare Chinese and German to English for example, you would see that German words appear much longer and the Chinese, much, much shorter.  Even at this basic level, text length alone can have a dramatic effect on a translated documents’ design.

Text length is just one basic aspect of many which has to be considered while designing a multilingual document. The next thing to take into account is the direction of which a language is read. In Latin based languages, sentences are read from left to right where as other languages like Arabic, Hebrew and Urdu are read from right to left. This variation has a significant impact on a documents layout, which generally needs to be completely flipped. For a multipage document, this can mean the back becomes the front and vice versa.

Another factor that designers need to be aware of is that not all languages use a standard font. For instance, Western European languages generally employ Latin or Roman script whereas Greek, Russian, Indian, Middle Eastern and Asian languages use completely different character sets.  These are just some of the fundamental differences designers need to consider when working with foreign languages…

  • Text length
  • Word order
  • Reading direction
  • Character sets

Aside from just the technical implications, designers also need to be sympathetic to several cultural concerns. Colours and images may have significantly different connotations when viewed in different regions, which can range from benign to severe depending on the target audience. Depending on the document, this can require a significant redesign to ensure any potential culture shock is avoided.

 

Where to get free foreign language fonts

Foreign language support is required for any kind of digital translation, for both individuals and business e.g. foreign artwork design, websites & document translation. Due to the prevalence of translated material, numerous varieties of fonts have been designed over the years to support the needs of foreign communication.

Certain languages use very different character sets that will not be supported by most of the traditional English or Latin based fonts. Before searching for or downloading a new font, first check if one is already available on your system for the language you require. Sometimes the font you require might be stored on your operating system’s installation disc or just requires activation via the settings on your computer. The more recent the operating system, the more likely it will have extended support for a wider variety of languages.

If you are still unable to find a suitable font for the language you are working with, these websites have a good selection that incorporate support for almost all major languages. They can be accessed for free via the following links:

Once you have downloaded a font, simply drag and drop them into your system’s font folder. The font will then be installed into your system ready to use.

In most cases languages using Latin based alphabets can be used in virtually any computer application, without requiring any added features or facilities. When working with fonts for languages that use non-Latin or extended Latin based alphabets however, you may require additional software and keyboard layouts to properly make use of them and ensure they display correctly.

Due to the limited number of font styles or typefaces available for certain languages, you may have to visit a number of sites to seek out one that fits your requirements. The sites provided should be viewed as a starting point as you will find that certain styles or font families are only available commercially.

How to Translate your Website

How to Translate your Website

So you want to translate your website?

With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive, that’s competition for visitors, not just sales.

If you are a business, blogger or creative, you probably created your website with the intention of getting it seen by as many people as possible. After all it’s popularity that brings in the sales, Ad revenue and puts you in front of customers/readers.

One way a lot of people are attempting to increase site traffic is by implementing website translation to broaden their business’s appeal to visitors from other countries…

So should you follow the trend and get your site translated? That depends entirely on what you want to achieve… Read more

K International 2014 Twitter Template

Twitter Background Template 2014

So you may have noticed twitter recently tweaked its user interface design, this got us around to thinking that we could use some of that screen real estate for a bit of extra marketing for our business translation service.

It turns out we were a bit late to the party, many companies are already adopting the idea. You may have seen a few profiles that place extra information in their twitter background or design their image to fit around the feed, have you ever wondered how its done? We can show you the ropes, to do it accurately you need a template. This removes much of the trial and error out of getting things lined up as intended.

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foreign-language-fonts

Guide to foreign language fonts

In our previous article we talked about the importance of Unicode encoding and how it provides a standard for use of foreign languages with computer systems. This article discusses foreign language fonts and how they are implemented within translated documents to properly represent the characters and text. Read more

What is Unicode

What is Unicode and why should I care

What is Unicode? If you have ever tried to incorporate foreign text using a non-Latin script, like Arabic, Chinese or Bengali into your translated documents or web pages, you may well have encountered a few problems. The most likely reason for issues involves text that has been written and stored in something other than Unicode. What’s Unicode you say? Read on to discover a brief history of text’s relationship with computers….

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Helping you sell online, Translation Infographic

Translation Infographic: Helping you Sell On-line

Translation is typically one of the last things businesses think of when marketing their products. But what cannot be overstated is how gigantically important it is if you want to market and sell that same product abroad. Here’s a translation infographic containing a few facts and figures about international selling. They just might give you some ideas about how you can employ translation to boost your sales abroad.

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Corporate Translation Guide

Translation Guide for Business

Here at K International, we are regularly asked by our clients what is actually involved in translation. There is not really one overall answer to this as it is very much dependent on how you intend to use the results. Some clients appear to see translation as a low cost means of increasing sales or even treat it as a complete after thought, a simple last minute process. With the advent of tools such as Google translate, this notion of a straight forward push button solution seems to be becoming even more embedded into people’s way of thinking. Read more

Multilingual Search Trends in 2014

Multilingual Search in 2014

Here’s a quick synopsis of some of things were working on with our clients and some trends we’re seeing continuing in 2014. Hopefully you’ll be able to use it and it’ll help you to get the highest return for your investment in Multilingual Search.

Growth in International Mobile Search

multilingual search - online ad spend in the USIn the US last year the percentage of people using the internet via smartphone was up from 56% at the start of the year to 65% at the end, that’s a growth of 16%. Over half of these people (52%) used Android while 41% used iOS. Great news for Google as 5 of their apps (youtube, gmail, maps, search, play) are all in the top ten and have shown double digit growth for the year (Facebook remains at #1). eMarketer claim that “spending on desktop advertising will increase by just 0.41%, while mobile ad spending will grow a further 56.00% to $14.97 billion”. Mobile advertising will generate more revenue in 2017 for the first year than its desktop counterpart (see chart).

This metric is growing even faster outside of the US. Chinese consumers bought twice as many smart phones in 2013 than the year before. Apple hides its market share data in China but we think its between 15-20%. Android has over 75% making it the clear market leader.

As the world moves away from a traditional desktop model, to one based on an app on a smartphone, the traffic attracted to your own website will mirror this (for the first year our own site now has had more mobile visits than desktop). Your customer acquisition and retention strategies (whatever region you are operating in) will need to change to reflect this. More of your marketing budget needs to be assigned to app development and how your site’s content will look/behave on a mobile device. The roll-out of 4G/5G networks in developing economies is a lot faster than putting cable underground. Read more

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