Export packaging: does yours tick all the boxes

Export packaging: does yours tick all the boxes?

There’s no getting away from it: we live in a global marketplace. Despite some questioning the notion that globalisation is always for the common good, the vast majority of businesses will continue to look beyond their borders to grow revenues inline with their ambitions.

Once the preserve of big corporations, international trade is now so much more accessible, thanks to better communications, improved supply chains, faster payment infrastructures and, of course, the advent of e-commerce.

So it’s a particularly exciting time for SMES who, almost from the get-go, can start branching out and sell products overseas. However, increased opportunities like this usually come with increased challenges and risks. This is, perhaps, especially true for smaller companies which may not be as well prepared as their more established counterparts.

One such challenge is complying with the varied demands of food packaging regulations in all your target markets. Read more

Translating connected packaging

Connected Packaging: The Next Big Thing?

The increasingly complex challenges faced by today’s retail industry have been well documented of late – challenges which are often compounded when exporting.

Brands and retailers need to address rapidly changing consumer behaviours and expectations, as well as respond to the pressures of speedy delivery, regulatory demands and fluctuating exchange rates – just to survive in these unpredictable times.

So the search is on to identify and implement the very best of the latest innovative technology solutions – those which can be scaled up to suit international trading conditions and engage directly with consumers wherever they may be.

One of the routes currently being explored is connected packaging. Here at K International’s Retail Division, we can see some exciting potential uses for our clients, should this become accepted practice… Read more

15 Translation Resources for Retail Organisations

15 Translation Resources for Retail Businesses

Thanks to the close relationships we have developed with commercial brands, we have engineerd a set of proven localisation services specifically for the retail sector. Over the years we have gained an indepth knowledge of the retail sector and their translation requirements when it comes to getting products on shelf abroad.  While translation may only be a small part of the global sales process when viewed in isolation, its overall importance to the success of an international retail project cannot be underestimated . Here you can find 15 of our most popular retail translation focused resources, guides and articles that have been produced over the past few years. They will help to give you an understanding of the process of localisation and the role it plays in developing an international commercial business. Read more

Translating for luxury brands

Localizing Luxury Brands

China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be.

The key to marketing a luxury brand is the considered and precise use of language to ensure that the target market is reached. Translating existing content with a full appreciation of the colloquial and cultural implications of the text is therefore vital to an effective expansion strategy.

The style and register is always paramount – never more so than when seeking to influence the purchasing intent of foreign markets. After all, if it was as simple as running the words through Google Translate there would be little need for a strategic multi-market plan. Irrespective of the product, service or demographic, in order to effectively promote on a multinational platform, it is therefore vital that the textual content is translated with a complete linguistic understanding of each specific market. Read more

Packaging regulation after Brexit

Translating packaging in a post-Brexit regulatory environment

After a stormy few weeks, the dust following the UK’s vote for Brexit is starting to settle. However, with the form that Brexit will actually take still unclear and much wrangling over the TTIP deal with the US still ahead, international trade is facing a period of uncertainty.  For industries as diverse as food and drink, pharmaceuticals and cars, this lack of confidence in what the future holds is affecting investment and, naturally, feeds into business decisions on launching products into international markets. Read more

Translating for retail

Translating for Retail

With the advent of modern technology and having found ourselves fully within the communications revolution, the world is becoming an increasingly small place.

Companies which at one time conducted business transactions across town are now striving to reach customers across the globe. Rapidly growing economies such as China, India and the Middle East are now pivotal players on the world stage. As they develop and open up new opportunities exist for entrepreneurial firms to maximise their returns in these exciting new markets. This is especially true for the retail sector where new customers and partner relationships can be created relatively quickly online.

Would you cross the street?Combining this with an environment at home that has seen an unprecedented amount of competition (due in part to a prolonged recession), the continued growth of retailers exist in international opportunities. Anyone from the retail world understands that clear consistent customer communication and customer service are two of the most critical success factors. Do them wrong and you run the risk of irreversibly destroying brand value. Do them right and you can build a lovemark, a brand built up on love and respect. Read more

Translating Fast Fashion

We recently developed a solution for a very large European retailer to help them to localise/translate all of their packaging for their dynamic range of clothing.

The challenge in this space is to provide translation that is ‘on trend’, error free and makes best use of all the previously translated material, which helps to dramatically lower the unit cost per word to translate. When we reviewed the existing translation solution we found that the translation was being stored on a shared excel sheet in head office.

The theory was great, if they’d translated something once then that translation could be re-used for future packaging at (virtually) zero cost. But in practice it meant that no one was responsible for the data and the spreadsheet had to be emailed around people outside of the ‘loop’. Comments and suggestions were not imported into the master list, the context of the translation was often wrong and the quality of the translation never really improved over time. Read more

Blog Posts
Portfolio
Pages

Available Pages

Categories
Monthly