apple translation fail

Apple Translation Fail

Translation fails are a well-trodden internet path for people looking for a quick giggle. Whether it’s that Chinese toilet sign inviting you to ‘pee in the pool’ or a coffee shop in Bulgaria that proudly boasts a poster saying ‘we hope you lick our coffee and our waiters’, the idea that something so inappropriate could reach public display is just plain comedy gold. These well-meaning attempts at transmitting a message aren’t just funny though; they remind us that translation is more complex than a lot of people imagine. I mean how obvious are some of those classic examples weve all seen? Well, not very if you have little understanding of the language.

There are situations where this kind of innocuous mistake can have more serious implications, though, if say it was made by a giant multinational technology company for example. Take the Apple iPhone 7 slogan ‘This is 7’. Hilariously, in September when this ad was shown in Hong Kong it became apparent that in Cantonese the slogan read as ‘This is male genitalia’. Read more

The K Team

We did it. The Swanbourne Endeavour 2014.

We did it… we all ran the Swanbourne Endeavour. Happy to report that there were no serious injuries. The cuts and bruises are starting to disappear but we hope the cash and awareness we raised for the 5 charities lasts a lot longer.

We were 20 people of the 600 who took part. Shout out to star performers Ben who came in 3rd and Dave who was 14th with times of 1h 03mins and 1h 13mins respectively. Truly amazing how they managed to get around so quickly. Well done guys.

Special thanks go to Sam who organised the event and training. And Sheree who organised the fund raising last week. We exceeded our target of cash raised with £900 going to local charities and over a $1000 for Translators Without Borders.

Remember you can still donate up until the 31st of October, although we reached our goal, help us to smash it! As Translators without Borders are based in the USA, we are using Razoo to collect donations in US dollars.  Click the big razoo button and pledge cash in aid of a great cause >>>

Online fundraising for The K Team take on the Swanbourne Endeavour

I’ve put some choice photos below. I hope you get a sense of how difficult the ‘run’ is and how much fun we had (click on an image to open the lightbox).

Will start training again for next year soon 🙂

Thank you everyone who sponsored us. I know all the charities personally and know that the ££/$$ will go a long way and provide help to people who need it.

The Charities

Soldiers, Sailors, Airmen and Families Association (SSAFA)

A national charity helping and supporting those who currently serve in the British Armed Forces, those who used to serve, and the families of both. The donation went to the Aylesbury Vale North arm of the charity.

The Royal British Legion

They provided welfare to the Armed Services, including ex-Servicemen and women, those currently serving, and their dependents. The donation went to the local Winslow branch.

The Bucks Service Charities

A group of several charities, providing support to Territorial Army soldiers and their families within Buckinghamshire.

Medical Detection Dogs

Their aim is to train specialist dogs to detect the odour of human diseases such as diabetes.

Translators Without Borders

Supporting humanitarian work around the world by providing translation for free.

Google Translate

Can’t I just use Google Translate?

I was asked this question today.

It wasn’t the first time. If I’m honest, it annoyed me that I should have to answer it at all. But I guess if you don’t work in the language industry, you might perceive Google as a trustworthy company who can do no wrong, so you could be forgiven for thinking that their machine translation would be equally reliable. I’m answering it here on the language blog, to share with anyone who may be guilty of having the same thoughts.

It’s surprising (to me, at least) how many times I hear things like;

  • So basically you do the same as Google Translate?
  • Why should I pay you anything when I can get Google Translate to do it for free?
  • Do you use Google Translate for all your translation?
  • Do you just have one big computer who does all the translation?

(the answer is NO to all of the above) Read more

Blog Posts
Portfolio
Pages

Available Pages

Categories
Monthly