For companies looking to expand into Asia, one of the hardest steps is choosing the right name. Chinese in particular lends itself to plays on words, and it’s common for names to have multiple meanings that can either help a brand or damage it.
The Language Blog
Just like Indiana Jones, Marty McFly, Frodo, Anakin Skywalker, Robin Hood or Neo in their adventure, we made it our principal quest to track down all the best stories about languages, translation, travels and countries from around the World. Why? Because we are passionate about what we do and always try to discover the most unthinkable, exciting, new, and funniest anecdotes to share with you.
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