Travel

Jonathan Henchman, Marketing Designer

A Gaijin in Tokyo

by Jonny Henchman March 19, 2013 Celebration

In our last article, Alison noted how lazy we Brits are when it comes to preparing our Language knowledge when travelling abroad. From my own experience I’ve seen just how extensive this can be and I’m guilty as charged. In both 2011 and 2012 I travelled to Tokyo for a combined total of 5 weeks. As a [...]

1 comment Read the full article →

How British Travelers Deal with Language Barriers

by Alison Kroulek March 12, 2013 Travel
Thumbnail image for How British Travelers Deal with Language Barriers

It’s not exactly news that most travellers from the UK don’t bother to learn the local languages of the places they visit. A 2011 study by travel agency Sheila’s Wheels found that “51 percent of British travellers said they “rarely” took the time to learn how to say anything in the local language before taking [...]

1 comment Read the full article →

You Never Know When You’ll Need to Translate

by Alison Kroulek March 1, 2013 Translation
Thumbnail image for You Never Know When You’ll Need to Translate

Students sometimes grumble about requirements that they take classes in a second language. “Why bother? When am I going to use this?” they ask. The truth is that knowing how to speak a second language can come in handy at the most unexpected moments, even if you don’t become a world traveler or get a [...]

4 comments Read the full article →
Christian Sammut photo

English: Across the Pond.

by Christian Sammut February 28, 2013 Case Studies

When you consider the differences between the United States and Britain, it’s not hard to conclude that they are, ultimately, much the same. While there is 3,000 or so miles separating these tiny Isles in Northern Europe from the vast continent of the North Americas physically, it’s merely a drop in the ocean in most [...]

2 comments Read the full article →
Konrad Krzysztofik Diary of a Pole

Ponglish: Diary of a Pole

by Konrad Krzysztofik February 14, 2013 Case Studies

Eight years ago I arrived in the UK with my fellow countrymen: rocket scientists, brain surgeons, state attorneys, film directors and hairdressers. They let us flow out of the plane and spread all over the country. Back home, in Poland, I grew up watching Mr. Bean, listening to Brit Rock and thinking every Londoner has [...]

8 comments Read the full article →
Polish is England's official second language

“Cześć, jestem z Anglii.”

by Jonny Henchman February 4, 2013 Education

If you can understand that, chances are you are one of the 540,000 speakers of England’s new official second language. That’s right, Polish, has overtaken Punjabi according to the results of the 2011 Census carried out by the Office of National Statistics.

1 comment Read the full article →
Thumbnail image for It’s the year of the snake!

It’s the year of the snake!

by Jonny Henchman February 1, 2013 Celebration

February the 10th marks Chinese New Year, a festive event celebrated by people all around the world (the image above was taken in Yokohama, Japan). As you may well know, the Chinese New Year is represented by one of 12 different animals which cycle annually. 2013 is the year of the snake, children born in [...]

1 comment Read the full article →
Thumbnail image for Translating the Tube

Translating the Tube

by Jonny Henchman January 28, 2013 Case Studies

You may have heard London’s long standing tube network hit a milestone this month, 150 years old! 270 stations, more than 200 miles of track and an incredible 3 million passengers a day on average, that’s a lot of newspapers. It’s been a busy time for our friends at Transport for London, with more than [...]

0 comments Read the full article →

Snack Foods, Transcreated

by Alison Kroulek May 22, 2012 Localization
Thumbnail image for Snack Foods, Transcreated

Sometimes, merely translating words is not enough – getting your message across to a new market means starting from scratch, rewriting, and redesigning. This process is called transcreation. In a similar vein, sometimes a product itself has to be redesigned to suit a local culture. One interesting example of this phenomenon occurs  in the snack foods [...]

0 comments Read the full article →
Thumbnail image for How to Talk Like a Southerner

How to Talk Like a Southerner

by Alison Kroulek March 5, 2012 Travel

The southern United States is one of the most famous and culturally distinctive regions of the country. Stereotypes and misconceptions abound- the American South of today doesn’t look much like “Gone with the Wind,” and thankfully, it doesn’t resemble “Deliverance,” either.  However, it does have a dialect all its own. Here are some of the [...]

8 comments Read the full article →

← Previous Entries