Chinese Language Teacher Becomes Internet Celebrity

In China, Jessica Beinecke is kind of  a big deal.

The 27-year-old language teacher has become an internet celebrity for her work on OMG Meiyu (OMG American English), a YouTube program produced by Voice of America that teaches American slang terms like “twerk” and “swag” to Mandarin speakers.  She also has two programs of her own: Crazy Fresh Chinese, which teaches English-speaking students how to say words like “totes” and “hipster” in Mandarin, and Bai Jie LaLaLa. Like OMG Meiyu, Bai Jie LaLaLa is aimed at Chinese speakers.

With her offbeat, bubbly personality and model-pretty good looks, Ms. Beinecke ( Bai Jie to her Chinese audience) has attracted a loyal army of fans, including 400,000 followers on Weibo, China’s equivalent of Twitter.

Why the focus on slang, especially the type of slang words that more conservative English scholars see as a sign of the coming apocalypse? Ms. Beinecke told the Wall Street Journal that the show’s format makes the language more accessible to young students:

“I kind of spice it up and give them something to use. They can say when they go to Starbucks, ‘Hey, get me a zhong bei dou na tie – give me a medium soy latte. It’s something they can use in the moment. So I think that’s what really connects.”

The effect goes both ways, also making Mandarin more relatable to an American audience, she says:

“The looks on their faces when they learn there’s a word for swag and twerk in Mandarin, they instantly have this new connection to Mandarin and they can more instantly relate to a language that they thought up to that point was foreign to them.”

The videos are fun, bite-sized and almost addictive. For example,  if you’ve ever wondered how to say “hipster” in Mandarin, wonder no more:

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