Packaging localisation for Glorious Foods

Glorious Day for Soup!

We’ve been working on a great deal of food packaging translation projects in the last few years. Helping some of the UK’s largest supermarkets and food providers gear their products for sale abroad is no small task. Large scale EU regulatory changes called the FIR are coming into force and are certainly keeping our translation teams uber busy.

One of our most recent clients Glorious Foods, really brightened the office today when 3 massive refrigeration boxes arrived filled with all manner of luxury soups and sauces. Glorious pride themselves on producing food containing bold and unexpected flavours, just looking at their product descriptions immediately shows off their passion. Translating this passion is a creative challenge for our linguists, but without doubt a very rewarding one too.

Localising product descriptions

 

Needless to say our team were eager to sample the produce, you know to ensure our translations properly reflect the quality of the product… so in the name of education, each pot was rapidly assigned a name tag and stowed till lunch (for the most part, some of the team skipped breakfast apparently). Our office fridge now looks like it would feel right at home in a shared student flat 🙂

Translating food packaging for Glorious Foodsfood packaging for Glorious Foods

Big thanks again to the team at Glorious, you might just be our new favourites 😉

Take a look at their wonderful range of products over on their site www.gloriousfoods.co.uk

 

…now where’s that spoon?

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