In our field we work with literally 1000’s of translators, sometimes they come to us directly, but often we need to go looking for specialists with linguistic skills in specific areas like document localisation or website translation. It’s here where we noticed a problem, a great many translators aren’t making themselves visible to potential online customers anywhere near as much as they could. Some of the very best translators we have on our books don’t have any kind of online presence, which made us think, maybe we can help.
Being a freelance translator is a competitive business, even more so if you are just starting out. To make sure you have the best chance of getting work in from clients, you absolutely must make sure those clients can find you. More and more people are using the internet to research and buy translation services and you really don’t want to be left behind as this trend shows no sign of slowing. It’s not enough to set up a profile on Proz.com and wait for the jobs to roll in, thousands are already doing exactly that… you need to start taking a proactive approach and make sure potential clients have the best chance of finding you vs. your competition, how do you do that? Well besides being great at what you do, marketing yourself effectively online can help enormously.
We have created the infographic below to help freelance translators new to the concept of digital marketing get a leg up on the competition. Thanks to the rise of social medial and website management systems like wordpress the whole process of building and promoting your own site is simpler than ever before, don’t be put off by the complexities – you can really reap the benefits with a little time and effort, especially in this industry where this approach is very much in its infancy.
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If you have any questions about how you can set up your own site or digital marketing campaign, drop us a message and we’d be happy to help you.
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