Solar Eclipse Myths From Around the World

Today, the United States will experience a total solar eclipse. It’s a once-in-lifetime astronomical event, and people are going crazy with excitement. But it wasn’t always this way. Historically, eclipses have fueled myths and superstitions in many different cultures, and some of them are quite terrifying. So, in honor of the 2017 eclipse, here are 8 solar eclipse myths and superstitions from around the world.

Solar eclipse myths from China

As Griffith Observatory director E.C. Krupp told National Geographic,  “the earliest word for eclipse in Chinese, shih, means “to eat.” The ancient Chinese believed that solar eclipses were caused by a giant dragon eating the sun, and they sometimes tried to scare the dragon away by beating pots and pans.

Eclipses were a bad omen for emperors, but they were an even worse omen for the emperor’s astrologers. In 2134 BC, two astrologers lost their heads as punishment for failing to predict a solar eclipse.

Solar eclipse myths from Scandinavia

In Viking mythology, eclipses are caused by a wolf named Sköll, which is Old Norse for “treachery.” Sköll chases the sun through the sky. When Ragnarök comes, he will catch the sun and consume her completely. So, each solar eclipse is like a preview of the apocalypse. Comforting, no?  Read more

8 Facts Businesses Need to Know About Languages in India

Earlier this week, on the 15th of August, India celebrated its Independence Day.  In the 70 years since it was founded, India has made itself into one of the world’s largest and fastest-growing economies. To celebrate, let’s take a look at 8 things businesses need to know about languages in India.

English is an official language in India . . .  but that doesn’t mean your organization can get away without translation services.

English and Hindi are the two main languages used by the Central Government. But even when you include people who speak English as a second language, only 12% of India’s population speaks it. So, if you want to reach more than just a small percentage of the people there, you’ll need to translate into some local languages, too.

Hindi is the most commonly spoken language in India.

With as many as 551 million total speakers, Hindi is the most common language in India. It’s also the 4th most common language in the world in terms of native speakers. Even so, translating your content into Hindi will only make it accessible to 53% of the population.

That’s because . . .

India has 122 major languages and up to 1599 other languages.

India is a vast country, and it contains multitudes, of both people and languages. According to the 2001 Indian Census, there are 122 “major languages” spoken by more than 10,000 people.

That said, some of these languages are more commonly spoken than others.

India has 22 “scheduled” languages.

Obviously, different languages predominate in different regions. So, while Hindi and English are the languages used by the central government, the states also have the power to set their own official languages.

The Indian Constitution recognizes 22 of these languages as “scheduled languages”. These languages are used by state and local governments. Additionally, the Indian government is required to protect them and encourage their development.

The 22 scheduled languages are: Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Santali, Sindhi, Tamil, Telugu, and Urdu. Read more

The importance of translation to the legal system,

Translating justice: the importance of translation and interpreting within the legal industry

Just over a year ago, figures from the UK Ministry of Justice (MoJ) revealed that more than 2,600 court cases had been adjourned due to failures in interpreting services over the previous five years. The news focused on doubts about the viability of outsourcing firm Capita to fulfil the MOJ’s requirements in terms of legal translation and legal interpretation services.

The case highlighted the essential role that court translation plays in ensuring that justice is delivered. The then-Liberal Democrats justice spokesman, Lord Marks QC, summed it up when he stated that “the government must ensure effective and efficient attendance of high-quality interpreters at court to enable justice to be delivered.”

This backs up the affirmation in Article 6 of the European Convention on Human Rights, which specifies that interpreters who are used in criminal proceedings must be fully competent to the task assigned. Read more

9 Books to Read for Women in Translation Month

Did you know that August is Women in Translation Month? If you’re wondering what that means, let me explain.  Women in Translation Month is a month to highlight translated works by female writers. In the world of literary translation, women are seriously underrepresented.

How underrepresented? You’re probably familiar with the statistic that only about 3% of published works in the US and the UK are translated from other languages. Well, of that 3%,  only about 30% of new translations into English are books by women writers.  Books by female authors are translated at a lower rate around the world, even in Europe.

With that in mind, here are 9 books to read for women in translation month. Read the ones that pique your interest and you’ll soon start to wonder what else you’re missing out on!

Kalpa Imperial: The Greatest Empire That Never Was


Author: Angélica Gorodischer, translated by Ursula LeGuin

In a 2016 interview, Meytal Radzinski, the scholar behind Women in Translation Month, called this book her “go-to first choice for just about any type of favorite book these days! It’s such a special book, gorgeously written and so utterly magical.”

Kalpa Imperial: The Greatest Empire That Never Was is the history of an imaginary nameless empire, as told by multiple storytellers.  Translator Ursula Le Guin is an acclaimed fantasy author in her own right.  So it’s not surprising that publisher Small Beer Press boasts that “Rarely have author and translator been such an effortless pairing.” Read more

Using translation test pieces

Translation Test Pieces: The Good, the Bad & the Ugly

Translation test pieces may seem to be a simple concept on the surface, but they can be a surprisingly complex subject. There are both pros and cons to translation test pieces, which can make it difficult for companies looking to use them as a means of assessing the quality of a Language Service Provider (LSP).

What is a translation test piece?

A translation test piece is a brief, trial translation that businesses tend to use to gauge the level of service provided by a translation company. By assigning a test translation, your business can assess the linguistic skill of a given translation company in theory. These test translations are usually around two or three pages long.

How to use translation test pieces

Usually, a business that is looking for a translation service will approach several LSPs and/or translators at once, asking each of them to provide a quote for the project in question. Asking for a test translation in order to select a preferred partner is a fairly standard way to proceed as part of that process.

When it comes to how to use translation test pieces, the potential client makes judgements on the translator’s grammar, punctuation and style. The translation agency’s customer care and response times can also be reviewed in light of the service provided during the translation test process. Read more

Google Translate Vs. Sir Mix-a-lot, RuPaul Gets Lost in Translation, and More: 10 Language Stories to Read Right Now

Happy Monday! Looking for something to read while you readjust to the working world? Here are 10 interesting, funny or thought-provoking stories from the language and translation world to make you seem like the most interesting person in the room:

ET, Phone Home 

If extraterrestrials ever make contact, how in the world would we speak to them? According to Carl DeVito, a math professor at the University of Arizona, mathematics might be the key to communicating with ET. And he’s developed a math-based language that could, in theory, allow us to discuss physics with an alien race.

Japanese Prisoners Get a Translation Upgrade

Even prisoners deserve help in their own language. But deploying interpreters efficiently can be difficult. Japan is addressing the issue by providing prisoners access to translation services using video phones and tablets. This will also make it easier for families of non-Japanese inmates to visit their loved ones since they are not allowed in without an interpreter to help prison officials monitor their conversation.

Baby Got What? Google Translate Mixes Up Sir Mix-A-Lot On the Tonight Show


What happens when Google Translate gets hold of Sir Mix-A-Lot’s classic “Baby Got Back?” Somehow, “I love big butts and I cannot lie” becomes “I love large saplings that is the truth . . .”

And that’s just the beginning. Watch the video to see Jimmy Fallon and Idris Elba sing Google Translated versions of songs by Sir Mix-a-Lot, Britney Spears, and Boyz II Men. Read more

Literary Translators: Unsung Heroes of the Literary World

Today, let’s take a moment to highlight some of the unsung heroes of the publishing world: Literary translators.

Literary translators do not have an easy job. Books, short stories, and poems can be quite challenging to translate.  For example, word play, slang, and humor often lose meaning if they’re translated word-for-word. They have to be carefully rewritten to create the same effect in the target language as they do in the original.

So literary translation is difficult, but it’s also extremely valuable.

Why is Literary Translation Important?

Literary translation is important for a number of reasons. Translation introduces authors to new audiences and readers to new worlds. It promotes understanding and empathy between cultures.  It preserves ideas and knowledge and helps transmit those ideas across time and space.

Literary Translators: Unsung, Outshined, and Underpaid

But literary translators are clearly not in it for the glory.  As Tim Parks noted last year in the New York Review of Books, “Glory, for the translator, is borrowed glory. There is no way around this. Translators are celebrated when they translate celebrated books.”

If they are successful, the author gets the credit. Of course, the author deserves most of the credit. But literary translation is an art, too. Read more

6 Useful Facts About Time in Different Languages and Cultures

This thing all things devours;
Birds, beasts, trees, flowers;
Gnaws iron, bites steel;
Grinds hard stones to meal;
Slays king, ruins town,
And beats mountain down.
 ” – Gollum

Time should be easy to translate, right? Wrong! The passage of time is universal and inevitable, but the way different cultures experience it is not. And that can lead to confusion, especially when you’re traveling, or when you’re trying to socialize or do business with someone from a culture that treats time differently than your own.

With that in mind, here are  6 useful facts about time in different languages and cultures.

Most Western cultures are monochronic. Here’s what that means and why it matters.

Social scientists classify cultures are “monochronic” or “polychronic” based on how they view time.  Monochronic cultures see time as a limited resource, something that can be “saved,” “spent” or “wasted.” In a monochronic culture (like the US or the UK), it’s normal to schedule tasks and appointments to start and end at a certain time.

But in a polychronic culture, time is seen as flexible. And that means that appointments and deadlines may be more flexible as well. In polychronic cultures, it’s also more common to do many things at a once. Interruptions are regarded as normal instead of undesirable.

(One caveat: These are just generalizations. They aren’t universal. Japanese culture is generally regarded as polychronic, but the culture is also quite fast-paced and punctuality is important).

Time isn’t always a line

Monochronic cultures also tend to see time as a “line,” stretching forward into the future and backwards into the past.

But that’s not universal. In some cultures, particularly Asian cultures and some Native American cultures, it’s a wheel, moving in reoccuring cycles. On a practical level, that means they may need to carefully consider past events before making decisions for the future.

And of course, if you’re a Time Lord, it’s a big ball of wibbley-wobbly, timey-wimey stuff that you can travel through. Read more

Translation’s role in times of crisis

Translation’s role in times of crisis

Recent tragedies have highlighted the important role communication has in supporting victims of a crisis, both during and after an incident, not to mention the responsibility placed upon it in terms of prevention and reducing the overall impact when such an event is unavoidable. Given the diversity of local populations, particularly in cities, this is an important consideration in modern times. For example, 22% of London’s population – equating to 1.7 million people – don’t speak English as their first language. In fact, according to the 2011 Census, some 320,000 of the capital’s residents speak little or no English at all. While such diversity brings with it many reasons to celebrate, it can also create challenges for the authorities in supporting those in need during a crisis.

In this article, we take a look at three recent examples and consider how translation, or lack thereof, has affected the people caught up in an incident. Read more

ROI of Translation: 4 Ways Translation Makes Businesses More Competitive

Is translation just an expense to be minimized, or is it an investment? Of course, the answer depends in part on the situation. But considering how often potential customers ask our CEO why they can’t just use Google Translate instead of a professional translation company, it’s clear that some people are overlooking the value.

What’s the ROI of translation?  Here are 4 ways investing in translation can give your business an edge over the competition.

Get Found Online With Multilingual SEO

“If you build it, they will come.” That advice might have worked for Kevin Costner in Field of Dreams but it’s bunk when it comes to building websites.

It’s not enough to build a website, you also have to appease the search engine gods.  Then, and only then, will the customers come.

And as the rest of the world comes online, more and more people will be searching in languages other than English. If those people can’t find your site, they’re not likely to become your customers, now are they?

Keep in mind that search engines don’t like error-ridden, automatically generated translations, and users don’t like them either.

Attract New Customers By Catering to Unmet Needs

Whether it’s online or in person, customers almost always prefer to do business in their native language. Often, these language needs aren’t being met. And that gives savvy businesses an opportunity to differentiate themselves with multilingual content. Read more