Are you making the most of your content marketing efforts? If your business serves an international audience and doesn’t have a multilingual content marketing strategy, the answer is probably a big, fat “NO.”
Is your content marketing strategy English-only? Do you (gasp) not have a content marketing strategy at all? Then you definitely aren’t reaching all fo your potential customers as effectively as you could be.
Here are 6 reasons why a multilingual content marketing strategy can help you win customers and influence people around the world.
What is Multilingual Content Marketing?
But first things first. Let’s start with some background. What is multilingual content marketing, anyway?
Copyblogger defines content marketing like so:
“Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
Multilingual content marketing means doing this in more than one language. It’s more difficult than it sounds, especially as different cultural beliefs and expectations come into play. But it’s worth it. Here’s why: Read more