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Richard Brooks Guest Speaker at T10+ 2014

K International at T10+

K International are proud to be part of one of the largest business shows in Europe, comprising of The Business Show 2014, Going Global and the T10+, for companies with a turnover of £10 million pounds or more. Hosted in the historic Olympia exhibition centre, the event is set to draw in thousands of visitors looking to accelerate growth and develop their businesses.

As an industry leader in the field of business translation, K International is perfectly placed to assist both SMEs and large corporations leverage language to drive international growth.  Being able to communicate effectively is a vital factor in building relationships with your audience, wherever they are, so talking their language must be a priority when developing a successful international enterprise. K International provides a broad spectrum of language services specifically geared towards assisting the business sector in this regard.

Our partners include Marks & Spencer, Tesco, eBay, Amazon, Topps Cards and numerous departments within UK Government, to name just a few. If you too appreciate the value of being able to communicate and engage with your customers on their terms, our team are on hand to provide just what you need to deploy a successful, business focused, language strategy.

For more information you can visit us at the T10+ exhibition on stand W204 where our team will be able to discuss your requirements and answer any questions you may have.

In addition, our CEO, Richard Brooks is presenting in the Strategy Seminar hall at 13:15 on Friday the 28th. He will cover a number of subjects including creating an effective global communication strategy to help maximise ROI.

“As your venture grows the likelihood will increase that you’ll do business in overseas regions. Understanding consumers in these areas and effective communication must be top of your list of objectives. Making your products world ready is a process which has profound implications for the entire content supply chain. I will take you through the process of creating an effective global communication strategy to help maximise ROI on a global scale.”

 

Additional

Thank you to everyone who attended the presentation. The Q&A session afterwards was outstanding. We hope it helped you to take your business to new heights and new places.

The slide deck is now available on slideshare. Have also embedded it below.

 

15 Translation Resources for Retail Organisations

15 Translation Resources for Retail Businesses

Thanks to the close relationships we have developed with commercial brands, we have engineerd a set of proven localisation services specifically for the retail sector. Over the years we have gained an indepth knowledge of the retail sector and their translation requirements when it comes to getting products on shelf abroad.  While translation may only be a small part of the global sales process when viewed in isolation, its overall importance to the success of an international retail project cannot be underestimated . Here you can find 15 of our most popular retail translation focused resources, guides and articles that have been produced over the past few years. They will help to give you an understanding of the process of localisation and the role it plays in developing an international commercial business. Read more

Guide for UK companies exporting to the USA

Export Guide for The USA

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The United States of America (USA) is a welcoming business environment for UK companies. Its highly developed economy offers a range of economic opportunities for foreign companies. For UK businesses, the USA presents fewer linguistic difficulties than trading in many other countries (due to both nations speaking English), but localisation support is often essential in order for companies to appeal to US consumers.

This business culture guide has been written to help UK exporters in their business ventures in the US.

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LocWorld28, Berlin Calling

I was thrilled to represent K International at LocWorld28 this year. LocWorld is a major conference for the localization industry, which takes place annually in three locations in North America, Europe and Asia. This was the 28th conference and a welcome return to Berlin, which previously hosted the conference in 2009. Once again LocWorld provided superb business opportunities, exhibitors, networking events and a full program of talks from industry professionals from global companies like Google, Facebook, Microsoft, SAP and Adobe. Read more

Corporate Translation Guide

Translation Guide for Business

Here at K International, we are regularly asked by our clients what is actually involved in translation. There is not really one overall answer to this as it is very much dependent on how you intend to use the results. Some clients appear to see translation as a low cost means of increasing sales or even treat it as a complete after thought, a simple last minute process. With the advent of tools such as Google translate, this notion of a straight forward push button solution seems to be becoming even more embedded into people’s way of thinking. Read more

Export packaging: does yours tick all the boxes

Export packaging: does yours tick all the boxes?

There’s no getting away from it: we live in a global marketplace. Despite some questioning the notion that globalisation is always for the common good, the vast majority of businesses will continue to look beyond their borders to grow revenues inline with their ambitions.

Once the preserve of big corporations, international trade is now so much more accessible, thanks to better communications, improved supply chains, faster payment infrastructures and, of course, the advent of e-commerce.

So it’s a particularly exciting time for SMES who, almost from the get-go, can start branching out and sell products overseas. However, increased opportunities like this usually come with increased challenges and risks. This is, perhaps, especially true for smaller companies which may not be as well prepared as their more established counterparts.

One such challenge is complying with the varied demands of food packaging regulations in all your target markets. Read more

UK Business Guide to China

Export Guide to China

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

With a population of 1.4 billion, China is the world’s most populous country. It has more than 160 cities with a million or more inhabitants. China is also one of the world’s largest economies, ranking second only to the US in terms of its nominal GDP. In terms of its global competitiveness, China ranks 28th in the world.

Companies seeking true global success need to crack the Chinese market. For UK companies looking to export to China, this means learning to take account of a range of cultural differences in the way that they conduct business. Chinese translation services are also key to succeeding in China, as this business cultural guide explains.

Read more

tips for a successful international franchise

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

1. Control your management

A primary concern is often the ability to manage distant franchisees effectively; they are of course independent business in their own right. This management freedom can cause issues with brand misrepresentation that could lead to costly legal complications. The majority of these issues are born of miscommunication and assumptions. Your company`s strategy, business goals and vision need to be clearly understood, for that you will need to prepare and translate a cohesive set of guidelines so that everyone understands the business and their individual role within it. Centralising that documentation, having it written, legally checked, approved and translated in the UK, is the first crucial step in taking you closer to a successful international franchise. It is the key foundation of any global business… If you already operate franchises abroad, it’s never too late to create and distribute a set of standardised company guidelines. Read more

Global-Branding - Coke-Can

5 Examples of Powerful Global Branding in Action

Image by Pixabay

In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence.

Today, building a global brand requires a lot more than simply translating your website into different languages. The most successful companies understand that consistent and universally appealing messaging has to be combined with an understanding of local culture and tastes – a tactic that’s known as a ‘glocal’ strategy.

Here are five examples of powerful global branding in action. Read more

Export Guide to Holland

Export Guide for The Netherlands

Translation and localisation support plays a major role in a successful export strategy so K International is producing a number of country-specific export guides to provide your business with some helpful information. You can read the introduction and view other guides as they become available right here.

The Netherlands offers an inviting business environment for foreign companies, with a superb infrastructure and forward-thinking international business strategy. The value of foreign business in terms of job creation and economic input is highly prized by the Netherlands and the company’s business climate is a political priority. Forbes ranked The Netherlands seventh in the world in its ‘Best Countries for Business’ 2016 ranking.

Many UK companies take advantage of The Netherlands’ welcoming business environment. As such, this business culture guide is provided to support UK exporters in their dealings with The Netherlands.

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