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Translate your Brand Name in Chinese

For companies looking to expand into Asia, one of the hardest steps is choosing the right name. Chinese in particular lends itself to plays on words, and it’s common for names to have multiple meanings that can either help a brand or damage it. The result is that a company name that seems simple and straightforward in English can have undesirable connotations when translated phonetically into Chinese.

For example, this story on CNN.com recounts the struggle that US-based law firm Kobre & Kim LLP went through to find a Chinese version of their name. While the Chinese character for “Kim” means “gold,” finding the right characters to approximate “Kobre” was harder. Eventually, the company decided on a combination of characters that means “Plentiful Knowledge and Victorious in Our Pursuit of Gold.” Read more

Chinese Translation of Finnegan’s Wake Sells Out

“Finnegan’s Wake,” the last novel written by Irish author James Joyce, is one of the most critically acclaimed novels in the English language. It’s also one of the most perplexing and difficult to parse. Consequently, most of the general English-speaking public has not even attempted to read it.

But, as IrishCentral.com reports, while Finnegan’s Wake may be one of the more obscure English classics, it’s huge in…China?!? Read more

Chinglish

Language barriers and mistranslations are fertile ground for comedy. Chinese translations of English seem to be particularly vulnerable to gaffes, possibly due to a shortage of fluent English speakers and a corresponding over-reliance on translation software.

As an aside, it should be noted that English speakers have their own problems when it comes to translating Chinese characters. Also, at least our Eastern brethren’s translation failures seem to be confined to signs and menus as opposed to permanent tattoos. You can always change a sign! Read more

Chinese Translation Services: A Beginner’s Guide

Is your business looking for Chinese translation services? The potential benefits are tremendous:

Chinese translation can also help you reach communities of Chinese speakers closer to home.

But while the potential benefits are real, the potential pitfalls are, too. To avoid mishaps, read our beginner’s guide to Chinese translation services for businesses.

What language do they speak in China, anyway?

If you answered “Mandarin,” then you only get partial credit. Mandarin (often called Standard Chinese or Putonghua), is an official language in China, Taiwan, and Singapore.  But it’s not the only language people speak in China. Far from it. According to Ethnologue, there are 299 living languages spoken in China today.  Around 70% of the Chinese population speaks Mandarin, although the government would like to increase that to 80% by 2020.

The bottom line? It’s important to know your audience.  Depending on the content you’re translating, the medium you’re using, and the audience you’re trying to reach, Mandarin may be sufficient. But in some areas, like Hong Kong, it’s important to show respect for local languages like Cantonese, too.

And referring to standard Chinese as “Mandarin” is, in itself, a bit of an oversimplification. “Mandarin” also refers to a group of dialects used across northern and southwestern China. When spoken, these dialects are not all mutually intelligible. Read more

China Orders Chinese Media to Cease Using Foreign Words

China’s  General Administration of Press and Publication has ordered Chinese newspapers, publishers and websites to stop using foreign words and acronyms. Chinese media has also been ordered to avoid using examples of the Chinese/English linguistic Frankenstein monster known as “Chinglish.”

According to the People’s Daily Online, the new rules were put into place to protect the Chinese language and to make sure that news is intelligible to all Mandarin speakers, whether they speak English or not:

“Abuse of foreign languages, including arbitrary use of English words; acronym mixing in Mandarin and coined half-English, half-Chinese terms that are intelligible to nobody, are commonly seen. All these have seriously damaged to the purity of the Chinese language and resulted in adverse social impacts to the harmonious and healthy cultural environment.”

To make sure that everyone can understand the news, when foreign words must be used they are required to be translated.  Ensuring that everyone can understand what’s on the evening news is a laudable goal, and there’s nothing wrong with expecting professional media outlets to use proper grammar, but protecting the “purity” of the language may be an uphill battle. Also, having to translate or explain even commonly understood acronyms creates unnecessary hassles for both news professionals and consumers. Read more

Almonds or Apricot Kernels

Q: When is an apricot kernel not an apricot kernel?

A: When it’s an almond, as droves of Chinese grocery shoppers are learning to their dismay.

Apricot kernels have  long been used in traditional Chinese medicine to treat afflictions such as colds and coughs. Almonds have a similar flavor, but are not believed to have the same medicinal value. So, Chinese grocery shoppers were dismayed to learn that the “American big apricot kernels” they’d been buying from retailers like Walmart for years were nothing more than common American almonds.

According to the Global Times, the misunderstanding is a result of a translation error that dates back to the 1970s. When the Almond Board of California began marketing their products in China, at first they used several different translations for the word “almond:”

  • xingren, or “apricot kernels”
  • badanmu, or “almonds”
  • biantaoren, or “flat peach kernels”

“Xingren” was the translation that stuck around, and most if not all Chinese consumers believed they were, in fact, buying apricot kernels.

Walmart shopper Zhao Hong told the Global Times:

“But when I heard that the nuts I bought are in fact almonds, I felt I’d been cheated…”The translation misled me, and I thought the almonds were apricot kernels from the US.”

She wasn’t the only one taken aback. The Chinese government was, too. The decades-old translation error only came to light in 2009, when the China National Food Industry Association tried to create an industry standard for apricot kernels. Weng Yangyang, secretary-general of the Specialized Committee for Roasted Seeds and Nuts, said the committee was “shocked when the ABC told us the ‘American big apricot kernels’ are not apricot kernels, and so have no association with the compilation of the industry standards.”

Even worse, “American big apricot kernels” go for several times the price of actual Chinese apricot kernels, with prices buoyed by the fact that produce from America is often believed to be superior. Plus, almonds are naturally bigger and thus have an advantage over real apricot kernels, as Meng Xianwu, director of the Working Committee of Apricot Kernels at the Association of Cash Forest of China under the State Forestry Administration, explained:

“Almonds can be easily puffed up during processing, while apricot kernels will be broken during the process. Consumers naturally would choose the bigger ones over the small ones.”

All of this goes to show how important it is to get your product names translated correctly the first time. The translation error may have given California almonds an advantage in the past, but it remains to be seen what will happen to their sales once the mistake is corrected.

 

Chinese Language Teacher Becomes Internet Celebrity

In China, Jessica Beinecke is kind of  a big deal.

The 27-year-old language teacher has become an internet celebrity for her work on OMG Meiyu (OMG American English), a YouTube program produced by Voice of America that teaches American slang terms like “twerk” and “swag” to Mandarin speakers.  She also has two programs of her own: Crazy Fresh Chinese, which teaches English-speaking students how to say words like “totes” and “hipster” in Mandarin, and Bai Jie LaLaLa. Like OMG Meiyu, Bai Jie LaLaLa is aimed at Chinese speakers.

With her offbeat, bubbly personality and model-pretty good looks, Ms. Beinecke ( Bai Jie to her Chinese audience) has attracted a loyal army of fans, including 400,000 followers on Weibo, China’s equivalent of Twitter.

Why the focus on slang, especially the type of slang words that more conservative English scholars see as a sign of the coming apocalypse? Ms. Beinecke told the Wall Street Journal that the show’s format makes the language more accessible to young students:

“I kind of spice it up and give them something to use. They can say when they go to Starbucks, ‘Hey, get me a zhong bei dou na tie – give me a medium soy latte. It’s something they can use in the moment. So I think that’s what really connects.”

The effect goes both ways, also making Mandarin more relatable to an American audience, she says:

“The looks on their faces when they learn there’s a word for swag and twerk in Mandarin, they instantly have this new connection to Mandarin and they can more instantly relate to a language that they thought up to that point was foreign to them.”

The videos are fun, bite-sized and almost addictive. For example,  if you’ve ever wondered how to say “hipster” in Mandarin, wonder no more:

Notes from Hong Kong

Notes from Hong Kong

This week we have an interesting piece for the language blog from one of our exceptional team members, Liz Kim. After a whirlwind tour of Hong Kong, here’s Liz’s write up of the attractions she encountered in one of the world’s most impressive cities. Over to Liz…

Hong Kong is a fascinating, vibrant and exciting place to visit. It’s cosmopolitan yet integrally Chinese. 95% of its’ 7.1 million inhabitants are Chinese, and the city is constantly fuelled by newcomers from across the border. Now officially a Special Administrative Region of China with one of the highest population densities in the world but at the same time it is efficient, clean and very well organised. It was originally built by pirates, merchants and adventurers in the pursuit of wealth, the top dollar is still the main preoccupation of its current inhabitants. Nowhere is it more evident than in the myriads of shops of all types and sizes, and huge elegant shopping malls housing the famous high-end retailers. Shopping is a favourite past time of Hong Kong’s designer label conscious dwellers. Read more

Shanghainese in Danger

How do you unite a country as diverse as China? A common spoken language certainly helps, but the government has often promoted Mandarin at the expense of, instead of in addition to, local dialects.

As a result, the survival of other Chinese languages is threatened. For example, even Shanghainese, the most famous branch of the ancient Wu dialect family, is under threat. Linguistics professor Qian Nairong of Shanghai University was quoted in the Telegraph as saying “Shanghainese will come to an end within a generation or two.”

The popularity of English as a second language is another obstacle for Shanghainese. Language activist Roman Xu told the reporters:

“I guess the younger generation is much more familiar with English than their mother tongue. I’ve read in history books about how a language gradually dies out. Hope my mother tongue won’t become one.”

However, English is really a secondary threat. As in so many other countries, the government’s promotion of a common language (“putonghua,” or standard Mandarin) has in the not-too-distant past taken the form of suppressing the local dialect in schools- even outside of class.

As Qian Narong explained to the Global Times, starting in the early 1990’s, “Teachers’ morality scores, which are related to their salary, were lowered if their students were discovered speaking the dialect.”

Cao Zhiyi, a student when the policy was implemented, explained that the school used a system of student informers to catch students who spoke in Shanghainese between and after classes:

“Students from other classes were dispatched to take records when we spoke Shanghainese after class. The class teacher would scold those who spoke it as damaging class honor.”

The news isn’t all bad, however. Efforts have been made to revive the language and to prevent schools from discouraging Shanghainese, though very few actually teach it. The local court system has also started training officers in Shanghainese. And for now, at least, speaking Shanghainese is still an advantage when it comes to doing business in Shanghai. Insurance saleswoman Xu Shudan is actually studying the dialect so that she can more easily make connections in the city. She told the Guardian,

“Mandarin is spoken nationwide. However in Shanghai, using words like “nonghao” -a local expression for hello – can immediately close the distance between business partners.”

That’s positive, but how long will it last? If young people don’t speak it, the language will certainly lose its prestige among businesspeople when they begin calling the shots.

It seems inevitable that “pure” Shanghainese will change as it takes on influences from Mandarin. In fact, Chinese linguists told the Global Times that this has already happened. Hopefully, though, the language will survive.

 

8 Fun Facts about the Chinese New Year

21 Fun Facts about the Chinese New Year

Chinese New Year falls on February 16th 2018. Each year is assigned one of 12 Zodiac signs with an associated animal. 2017 will be the Year of the Dog. The Chinese believe that each sign has associated characteristics, with people born under the dog sign believed to be very loyal. Honest, helpful, and steadfast to the point of stubbornness, Dogs are outwardly popular but often suffer from anxiety.

In addition to designating an animal for each year, the Chinese zodiac also cycles through the five elements of nature: Earth, Wind, Water, Fire, and Metal.

Expecting a new addition in 2018? Babies born this year will be Earth Dogs. According to this Chinese astrology guide,

“Earth dogs are broad-minded, faithful, considerate, well-disciplined and they stick to principles. Also, they are grateful, chivalrous, brave and have the courage to take the blame for what they do, thus it’s easy for them to offend somebody. Earth dogs always have clear goals and they are self-poised towards success and failure, never compromising their conscience to do things. They are persistent and never give up. They believe in the life philosophy of taking their own road in a down-to-earth manner. Although earth dogs are very capricious sometimes, they never hurt others arbitrarily and they respect the other’s position and attitude rather than forcing the other to accept their opinions. Earth dogs don’t like to interfere in the life of others, vice versa.

Earth dogs have the artistic spirit, so it’s not suitable for them to work in industry and commerce circles with fierce competition and internal strife. It doesn’t mean that their physical strength or fighting spirit is inferior to others, but their practice and personality cannot cater to others in this complicated society.”

Previous Dog years include 2006, 1994, 1982, 1970, 1958 and 1946. Famous “Earth Dog” celebrities include Madonna, Al Capone, Billy Idol, and Michael Jackson.

Were you born in the Year of the Dog? Watch out! According to Chinese astrology, 2018 will be unlucky for you.

Read more