Every year, hundreds of entrepreneurial companies will consider international expansion as a growth strategy – and with potential rewards including increased revenue and a wider range of customers, why wouldn’t they?
Most of these businesses will know that thorough planning, plentiful finances and accurate translation are central to their success. However, the importance of local culture, as well as the unexpected complications it can cause, is often overlooked.
Here’s why an in-depth understanding of local customs, assumptions and biases should be at the heart of everything you do. Read more