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Packaging localisation for Glorious Foods

Glorious Day for Soup!

We’ve been working on a great deal of food packaging translation projects in the last few years. Helping some of the UK’s largest supermarkets and food providers gear their products for sale abroad is no small task. Large scale EU regulatory changes called the FIR are coming into force and are certainly keeping our translation teams uber busy.

One of our most recent clients Glorious Foods, really brightened the office today when 3 massive refrigeration boxes arrived filled with all manner of luxury soups and sauces. Glorious pride themselves on producing food containing bold and unexpected flavours, just looking at their product descriptions immediately shows off their passion. Translating this passion is a creative challenge for our linguists, but without doubt a very rewarding one too.

Localising product descriptions

 

Needless to say our team were eager to sample the produce, you know to ensure our translations properly reflect the quality of the product… so in the name of education, each pot was rapidly assigned a name tag and stowed till lunch (for the most part, some of the team skipped breakfast apparently). Our office fridge now looks like it would feel right at home in a shared student flat 🙂

Translating food packaging for Glorious Foodsfood packaging for Glorious Foods

Big thanks again to the team at Glorious, you might just be our new favourites 😉

Take a look at their wonderful range of products over on their site www.gloriousfoods.co.uk

 

…now where’s that spoon?

Translating for Tesco

Translating for Tesco

This is Agnieszka. It was her first full day at Tesco yesterday.

AGA

Its her job to oversee all of the client communication between K International and Tesco. No small feat as we help over a dozen different departments within Tesco to translate their documentation, packaging, websites and whatever else they need. Its all managed by our online translation management engine TrackLingua (and obviously Agnieszka and her team).

There are lots of translation projects at the moment. One of the key ones we’re preparing for is the integration of the new Food Information Regulation (FIR) guidelines into our translation memories. This will help us to translate the food packaging for Tesco and align it with the FIR guidelines well before the 2014 deadline. We’ve actually been working on this behind the scenes for the last few months to stress test our systems and make sure the additional translation resources were online. Pleased to say that it will and we’re ready. Read more

retail translation services
FIC regulation: Lost in translation?

Our CEO, Richard Brooks was recently interviewed by Caroline Scott-Thomas for foodnavigator.com. They discuss the challenges faced by food retailers when implementing the new FIC regulations and how quality translation is key to delivering information that meets the requirements set out in the legislation.

Pan-European food companies could be prone to major translation blunders as they look to implement new food labelling rules, says translation expert Richard Brooks.

You can read the entire article by pressing the button below