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Food retail trends in Italy

Current Trends in Italy’s Food Retail Market

So how do Italians buy food, really? If you’re thinking of food markets in every town, brimming with people buying organic meat and vegetables directly from farmers, you may be in for a partial disappointment. In today’s Italy, most people buy their food at the supermarket.

That’s not to say that love for good food has disappeared. Modern life may be less bucolic, but supermarkets in Italy have come a long way in the pursuit of quality.

What an Italian supermarket looks like

At first glance, Italian supermarkets are very similar to any store in the UK. However, if you take a closer look you’ll notice that some products occupy a different amount of shelf space. For example, you could find:

  •  A limited choice of butter and a wider choice of olive oil
  • Lots of different brands of mineral water
  • Almost no presence of foreign wines
  • A wider choice of local ham and cheese
  • More calf and less lamb meat. Although less common, horse and rabbit can also be found.

At the same time, you could recognise many current food trends: vegan, vegetarian, gluten-free, organic, etc. Read more