Image from IM Creator
Expanding internationally is often seen as the Holy Grail for successful businesses. After all, from Amazon to Ikea, virtually all of the biggest companies in the world operate on a global level. Potential benefits include increased revenue, sustainable long-term growth and a wider range of customers.
But before you take this leap of faith, are you and your small business ready? Expanding into international markets is easier said than done and in-depth research and considered execution is essential. Get it wrong and your business will suffer. But get it right and you can reap a multitude of rewards. Read more