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tips for a successful international franchise

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

1. Control your management

A primary concern is often the ability to manage distant franchisees effectively; they are of course independent business in their own right. This management freedom can cause issues with brand misrepresentation that could lead to costly legal complications. The majority of these issues are born of miscommunication and assumptions. Your company`s strategy, business goals and vision need to be clearly understood, for that you will need to prepare and translate a cohesive set of guidelines so that everyone understands the business and their individual role within it. Centralising that documentation, having it written, legally checked, approved and translated in the UK, is the first crucial step in taking you closer to a successful international franchise. It is the key foundation of any global business… If you already operate franchises abroad, it’s never too late to create and distribute a set of standardised company guidelines. Read more

How to Translate your Website

How to Translate your Website

So you want to translate your website?

With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive, that’s competition for visitors, not just sales.

If you are a business, blogger or creative, you probably created your website with the intention of getting it seen by as many people as possible. After all it’s popularity that brings in the sales, Ad revenue and puts you in front of customers/readers.

One way a lot of people are attempting to increase site traffic is by implementing website translation to broaden their business’s appeal to visitors from other countries…

So should you follow the trend and get your site translated? That depends entirely on what you want to achieve… Read more

international sporting rivalries

9 International Sporting Rivalries to get Pulses Racing

The Chicago-based writer Sydney J. Harris once explained the difference between patriotism and nationalism as being the difference between being proud of what you country has done, and being proud of your country no matter what it does. As a mindset (and, indeed, as a world view), the latter description sounds a difficult person to be stuck chatting to at a party. In sport, though, all rules of polite society go out of the window, and virtually every fan of an international event – team or individual – can become a jingoistic nationalist while spectating.

And, aside from those silly flags people insist on attaching to their wing mirrors during football World Cups, why not? Many sporting events bring to the fore rivalries which diplomacy otherwise keeps under wraps, and (usually) harmlessly enough. Many of the great rivalries between sporting nations are indicative of historical, cultural or political differences, and while geographical proximity is usually the root of rivalries between domestic teams (English football is the home of local derbies, what with Arsenal and Spurs playing in nearby parts of north London, and Liverpool and Everton’s grounds virtually opposite one another), when global politics is added into the mix, international meetings can come down to more than simple petty one-upmanship: it becomes matter of national pride. Or embarrassment.

Strong rivalries add to the excitement of sports and, as a fan, there can be nothing more satisfying than gaining success over your most hated betes noires. Presented here nine of the fiercest and deepest-rooted international sporting rivalries. Read more