Last week, social networking juggernaut LinkedIn announced the release of their newest localised website in Simplified Chinese. This is by no means the first attempt at translation for LinkedIn- the service is now available in a total of 22 different languages. However, moving into the Chinese market presents potential pitfalls not found in most other countries.
For one thing, expanding into China means that LinkedIn is obliged to cater to the Chinese government, censoring posts and collecting data on members in that country. Gary King, the director of Harvard’s Institute for Quantitative Social Science, told Time that around 13 percent of all Chinese social media posts are censored. Issues related to censorship have caused both Google and Twitter to give up similar attempts to court Chinese consumers. Read more