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Gmail Incorporates Automatic Translation

Google just unleashed a new feature to help users break through the language barrier. After you enable the feature, you’ll be able to translate any email you receive with a quick click of the mouse. The new Gmail translation feature can translate 41 different languages, including Thai, Estonian and Maltese.

Automatic translation is available to all Gmail users including those who use the email software as part of the apps collaboration and communication suite for organizations. It will help users to communicate better in today’s multilingual world.

The goal of this feature is to make it easier for people who work for international companies to communicate. Theoretically, using the Gmail translation feature you could hold a conversation via email with employees from around the world, and each employee would be able to communicate using his or her native language.

Chris Dawson of ZDNet Education sees another possibility for the new feature: allowing students to have email pen pals who speak other languages.

However, it should be noted that computerized translation is far from perfect. No computer program has yet been invented that can correctly translate 100% of conversations from one language to another, especially when figurative language or colloquial expressions are being used. So, messages translated using Gmail’s translation service may come out sounding a little off when read by a native speaker.

This new tool is useful however, users should be aware that machine translation is not always reliable, even Google themselves have acknowledged that machine translation technology isn’t perfect.

Google do maintain that even if mistakes creep into the text, the recipient will be able to get the gist of the message.

In an article on eWeek.com, Jeff Chin, the Project Manager of Google Translate, said as much in an email interview:

“It can be quite useful in providing the quick gist of a message, especially if you receive a lot of e-mails that aren’t in your native tongue,” he wrote. “If the translation is awkward or not quite right, you can quickly return to the original message by clicking ‘View original message’ link.”

If clear communication is your goal, it is advisable to use a professional translation company who can assist you with your translation needs

Google Penalizes Bad Machine Translation

& 10 tips for good international SEO

Planning to translate your business website into another language? Free, automatic translation tools like Google Translate might seem tempting, but here’s one more reason to avoid relying on them: Google doesn’t like it. And if Google doesn’t like it, you’d better not do it, at least not if you value your website traffic.

It seems odd that the search engine gods would issue penalties for using Google’s own product, but apparently search engine spammers have been publishing lots of awkward, error-laden machine translated content.  To keep their results as accurate as possible, Google classifies automatically translated content as “automatically generated content,” which violates their webmaster guidelines.

That means that poorly translated content could seriously impact your rankings.  Also,  as Ariel Hochstadt pointed out in Search Engine Land, if you’ve monetized your site using AdSense, your account could be disabled for including “websites with gibberish content that makes no sense or seems auto-generated.”

Ironically, Google itself has started using automatically generated content on its own properties, like the Google Play store. However, as Search Engine Land points out, it appears that Google is using some sort of new and improved Google Translate that’s not available to the general public.

Why not release the latest and greatest Translate tool? Hochstadt speculates:

My best bet is that Google is afraid of mass spamming that could be hard to identify. Nevertheless, if they think it is good enough for them to publish it on their Android and Chrome stores, why wouldn’t they allow others to do the same in Google Translate? Knowing Google, you probably are aware that their rules sometimes oblige us, but don’t apply to those located in Mountain View.

Fair or not, you’re better off using a professional translator, or at the very least having the final product reviewed by someone who is fluent in your target language and able to correct any mistakes. To help you out and keep you the right side of the Google police, we have put together a collection of 10 International SEO (Search Engine Optimisation) tips that you can employ to help boost the performance of your multilingual site. Read more

K International Vs. The Gadget Show

K International on the Gadget Show

If you were sitting down to watch the Gadget Show on Channel 5 last night (26th of October 2015), you will have seen a couple of our linguists featured in the show. First up, Monica Bloxam took on presenters, Amy Williams and Jason Bradbury, in a Human Vs. Machine translation challenge. Read more