Posts

Arab Spring Social Media

We already know the importance of  social media in marketing, brand awareness and communication. Social media now has a major role in democracy and in the fight against repression.

In the recent Arab Spring revolution people used social media to communicate about the facts, to organise struggle against tyranny and to raise awareness worldwide. The world media was then able to take testimonials from places where they were not allowed to report from and inform the international community. Without this, the ONU and OTAN interventions to liberate Arab people from repression may not have taken place. If governments decide to act, it is probably due to people’s opinion.

According to HansardSociety :

“Key tools for the modern revolution are digital because they achieve significant things; first, they bring together otherwise remote and disparate groups. Second, they create channels to bypass traditional state control of the media so the outside world can see what is going on. Alongside traditional activism and action, the tools of the trade today are the internet (for information dissemination and news), social media (to connect and coordinate), mobile phones (to capture what happens) and digital, particularly satellite, television to report it.” Read more

A Typesetting Glossary

The Language of Typesetting: A Short Glossary

Multilingual typesetting can sound like a daunting prospect, especially if you are not familiar with the industry lingo. While you don’t have to be an expert to get your publication on the shelves (physical or digital), it would be beneficial to have a working understanding of the terms you are likely to hear when discussing your project with industry specialists. You are likely to encounter many of these terms in design software and when talking to designers, printers and typesetters.

To avoid some of the confusion that may occur while discussing typesetting foreign languages, make sure you understand the whole process and the terminology that’s often involved. Let us get you started with 50 words that will help you navigate the journey to publishing your documents in any language. Read more

5 tips for Website Localisation

Digital Globalisation: 5 Essential Website Localisation Tips

Digital globalisation has dramatically lowered the barriers to entering new markets. But creating a successful multi-lingual site is far more complex than you might think.

Visit the regional versions of the McDonald’s website and the pages you see will have numerous differences – and not just in the language used. Everything from the layout to imagery and symbols will have subtle variations.

There’s good reason for this. McDonald’s, like most successful global brands, understands the importance of tailoring their content to each of their international audiences – a process known as localisation.

Here are five essential tips for a successful localisation strategy. Read more

How to Translate your Website

How to Translate your Website

So you want to translate your website?

With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive, that’s competition for visitors, not just sales.

If you are a business, blogger or creative, you probably created your website with the intention of getting it seen by as many people as possible. After all it’s popularity that brings in the sales, Ad revenue and puts you in front of customers/readers.

One way a lot of people are attempting to increase site traffic is by implementing website translation to broaden their business’s appeal to visitors from other countries…

So should you follow the trend and get your site translated? That depends entirely on what you want to achieve… Read more

International business expansion - man at airport

Culture Guide for Businesses Expanding Internationally

Every year, hundreds of entrepreneurial companies will consider international expansion as a growth strategy – and with potential rewards including increased revenue and a wider range of customers, why wouldn’t they?

Most of these businesses will know that thorough planning, plentiful finances and accurate translation are central to their success. However, the importance of local culture, as well as the unexpected complications it can cause, is often overlooked.

Here’s why an in-depth understanding of local customs, assumptions and biases should be at the heart of everything you do. Read more

International marketing – adverts on a train line

7 International Marketing Campaigns That Failed to Translate

We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience.

Companies will often spend millions on marketing, with even the tiniest details (such as phrases and hair colour) carefully considered.

The problem comes when a brand decides to expand internationally and fails to carefully adapt its messaging for an international audience. At the very least this is likely to result in an unsuccessful campaign. But in many cases it can result in a hugely damaging (if sometimes quite amusing) cultural blunder. Read more