To quote Bob Dylan, times are changing…and the translation industry is changing, too. Every year, the world grows smaller, better connected and more technologically advanced. What will 2016 bring for the translation industry? We’ve dusted off our crystal balls to give you a sneak peak into the future!
Companies Who Take Translation Seriously Will Reap the Rewards
Ready to expand into new markets? If the borders of your home country are starting to feel a little small, there’s never been a better time to conquer the world. Especially for e-commerce and other web-based businesses, translation represents a tremendous opportunity to get in ahead of the competition.
For example,translation company Smartling recently polled 150 US marketers and found that 48 percent were not marketing outside of the US at all. Even fewer companies were taking advantage of the unique opportunities created by localisation, as 86 percent admitted to simply translating English language content without customising it to the target market.
Meanwhile, according to research from Common Sense Advisory:
When looking across sectors, we found that company size, website popularity, and brand value all show positive correlation to the number of languages found…Yet one out of three websites (37%) visited turned out to be monolingual.
So, companies that are willing to take their foreign language customers seriously and make an effort to craft marketing content for them in their own languages have a tremendous opportunity to get ahead of the competition. Will you let it pass you by? Read more