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The Story Behind Picnik

The Inspiration

Born in the mid 70’s, Richard grew up as a pretty normal kid, surrounded by a loving family and friends in the beautiful county of Leicestershire. Always captivated and driven by music, he started listening to The Police when he was 11, changed for New Order and the Smiths at the age of 16, then moved into alternative music when he hit 20, namely Blur and Oasis.

If you are familiar with the Blur music video for Coffee and TV then you’ll guess where the inspiration for Picnik came from! Small, cute, funny, blue and white little milk pack who is gonna take a chaotic but unforgettable journey to find missing Blur leading singer. Instantly attached to this sooo adorable character, Rich wanted to re-create the same feeling that he had when he first saw this video. Curious, excited, amused and fascinated, he was looking for the perfect character that would make people keen of discovering the mysterious world of translation…

The Idea

Traveller at heart, I have always been in love with New York, its atmosphere, its spirit, the people, the blocks, the cabs and even the dried bretzels that have been staying forever on street stands. One day, I had the opportunity to go to the Marketing Week Conference in London where all the best in the Marketing industry meet and talk at seminars, around a coffee or about the next brilliant idea. The magic happened when I listened to these 2 guys working for Fiat talking about their genius concept and how they created their cartoonish website where different characters interact. Eureka! Why not telling a story about how to translate a book? As predicted, I chose to start the story in beautiful Manhattan where all dreams come true. Immediately, I pictured a chubby red book stuck on a shelf in a library: Picnic was born. Read more

Teaser Trailer for our 2011 Calendar

As some of you might know, few months ago we introduced our unique mascot called Picnik for the launch of our brand new website. Cute, chubby and a red book, Picnik originally from Manhattan was sent here to K International by his temporary owner Sam to be translated into Spanish. He really enjoyed his trip to England and Spain but now he is ready to take on the world.

Our 2011 desk calendar is the perfect opportunity for Picnik to discover a lot of fabulous countries and participate in some of the most amazing worldwide events. From celebrating Australia Day in Sydney with his kangaroo friend Quarkie to training for the 2012 Olympics in London, we hope you will enjoy taking part in this one year journey with him.

Take a look a the Teaser Trailer…

You can also look at the trailer on Vimeo and Flickr.

We know you’ll be excited so if you want a calendar email us now (as numbers are limited) on info@k-international.com.

Picnik will be waiting for you…

Storytelling + Lovemark = Success?

Each day feels like the same. You wake up, get a shower, put your suit, close the door, grab a coffee, walk few minutes to take the tube, wait, change, wait, walk few blocks and finally open the door of your office. The story could stop here but you also go for fast food for lunch, probably check your Facebook account 2 or 3 times on your mobile, talk with your colleagues, buy some useless things on your way back home, open the door of your flat and finally sit down to watch some TV before going to bed.

Now is where the real story starts…

Which shower gel have you used? designer are you wearing? coffee have you drank? fast food have you eaten to? mobile phone are you using? TV show are you watching? If among your answers, there is Apple, Starbucks, McDonalds or Oprah, then according to Kevin Roberts (CEO of Saatchi & Saatchi) you are being exposed to some of the most powerful lovemarks present on the market. The main difference between “brands” and “lovemarks” is that you buy a brand but you love and adhere to a lovemark. That’s what lovemarks are all about, make you part of something, feel good and escape the reality for an instant or more. Read more