You’re familiar with the phrase “The customer is always right,” right? Unfortunately, when it comes to translation,newresearchfromTransPerfect shows that businesses aren’t taking that advice to heart.
The survey examined attitudes towards translation among consumers and executives from across the globe. Clear, quality translation was a priority among the respondents who completed TransPerfect’s survey, with 63 percent of the respondents stating that they would be more likely to buy products from websites that have been properly translated into their native languages. When presented with a website with no translation options, consumers were forced to either “make do” with automatic tools like Google translate or to simply give up on the purchase.
The sample size of 200 respondents may seem small, but the results dovetail quite nicely with a survey published by Eurobarometer earlier this summer, which found that 42% of consumers wouldn’t buy a product online if the website was in another language. Really, can you blame them? Not being able to understand the terms and conditions of the website you are buying from is a recipe for poor customer experiences and dissatisfaction. Read more