We already know the importance of social media in marketing, brand awareness and communication. Social media now has a major role in democracy and in the fight against repression.
In the recent Arab Spring revolution people used social media to communicate about the facts, to organise struggle against tyranny and to raise awareness worldwide. The world media was then able to take testimonials from places where they were not allowed to report from and inform the international community. Without this, the ONU and OTAN interventions to liberate Arab people from repression may not have taken place. If governments decide to act, it is probably due to people’s opinion.
According to HansardSociety :
“Key tools for the modern revolution are digital because they achieve significant things; first, they bring together otherwise remote and disparate groups. Second, they create channels to bypass traditional state control of the media so the outside world can see what is going on. Alongside traditional activism and action, the tools of the trade today are the internet (for information dissemination and news), social media (to connect and coordinate), mobile phones (to capture what happens) and digital, particularly satellite, television to report it.” Read more