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Translation & Interpreting in Sports

Translating sport into global success

Translation and interpreting have long played a role in the global sporting industry. The international nature of a great many sporting competitions brings together athletes, trainers, coaches, judges, sponsors, fans and more from all corners of the globe. All of those participating need to understand the rules of the competition, local regulations, safety announcements and a myriad of other details. Meanwhile, those attending the event as spectators need to be able to understand the practical details of the venue (where to find exits, toilets, food and so forth) as well as associated information such as the event schedule etc.

Translation in sport is key to facilitating international competitions such as the Olympics and the FIFA World Cup. However, that is far from the only role of applied translation when it comes to the sporting industry. Read more

Translation boosting international fan engagement

How Translation is Boosting Global Sports Engagement with Social Media

Many sports teams and organisations are now actively employing social media channels, such as Facebook and Twitter, to engage their fans. The typically informal nature of social media allows fans to feel closer to their heroes by giving the impression of, or even directly enabiling them to have a personal conversation with them. Sports organisations can leverage social media sites to handle queries, offer giveaways, spread information, research fans’ likes and dislikes, and grow their fanbase.

A great benefit of the internet is that content can be viewed instantly, all over the world, so sports fans in other countries can get in on the action at the same time as domestic followers. Although a large number of international fans will be able to read and speak English, teams who provide a separate, targeted feed for a region or country, in their own language, are much more likely to engage successfully with fans on a local level and in far greater numbers. Read more