Many sports teams and organisations are now actively employing social media channels, such as Facebook and Twitter, to engage their fans. The typically informal nature of social media allows fans to feel closer to their heroes by giving the impression of, or even directly enabiling them to have a personal conversation with them. Sports organisations can leverage social media sites to handle queries, offer giveaways, spread information, research fans’ likes and dislikes, and grow their fanbase.
A great benefit of the internet is that content can be viewed instantly, all over the world, so sports fans in other countries can get in on the action at the same time as domestic followers. Although a large number of international fans will be able to read and speak English, teams who provide a separate, targeted feed for a region or country, in their own language, are much more likely to engage successfully with fans on a local level and in far greater numbers. Read more