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Document Translation Top Tips

Document Translation: Top 5 Tips

Document translation services have become a huge industry as the drive for closer global integration and communication increases, to keep up the translation industry has turned to a plethora of digital tools to help manage the surge in demand. As one of the UKs leading specialists in document translation, we receive all manner of file types & formats on a daily basis, with more than 90% of clients providing digital files.

To that end we’ve got 5 key considerations that you can take into account to help protect your document translation project against higher costs and delays to your delivery schedule.

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tips for a successful international franchise

Tips for a Successful International Franchise

Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

1. Control your management

A primary concern is often the ability to manage distant franchisees effectively; they are of course independent business in their own right. This management freedom can cause issues with brand misrepresentation that could lead to costly legal complications. The majority of these issues are born of miscommunication and assumptions. Your company`s strategy, business goals and vision need to be clearly understood, for that you will need to prepare and translate a cohesive set of guidelines so that everyone understands the business and their individual role within it. Centralising that documentation, having it written, legally checked, approved and translated in the UK, is the first crucial step in taking you closer to a successful international franchise. It is the key foundation of any global business… If you already operate franchises abroad, it’s never too late to create and distribute a set of standardised company guidelines. Read more

5 Things you Need to Know about Living Abroad

5 Things you Need to Know about Living Abroad

Your average secondary school French teacher, however inspirational when armed with a rainbow of board pens and with the dulcet tones of our friends from Encore Tricolore as background noise, cannot teach you everything you need to know ahead of your ventures abroad.

As part of my French and German degree (class of 2008), I underwent a period of time in the respective countries. During the fifteen months that I split between Tübingen, Tergnier and Munich, I kept a list of the peculiarities I discovered on an almost daily basis. Here is a small sample… Read more

Language service company warning signs

Selecting the Right Language Service Company

Vic MarcusToday we have a special guest post from Vic Marcus, Vice President of Business Development at NWI Global, a language translation & interpreting company based in Vancouver, Washington, USA.

You recently learned that the content you produced in English will now need to be translated into 16 languages, including Spanish, Arabic and Simplified Chinese. You also know that your organization requires you to go out for a bid to find the best possible supplier that will meet your quality, cost and turnaround time requirements.

Your supplier database of language service companies is fairly thin and you believe more companies need to participate in the bidding process, so you go on the web to search for more potential suppliers. This is a great way to bolster your competitive bid process, but what if you could eliminate certain suppliers before they can even submit a bid? This will save you a lot of time and ensure you choose the language service company best suited for your project.

Here are the five reasons not to work with a language service company that came up in your Google search results. Eliminate these companies prior to starting your formal bidding process.

  1. Outdated Content – Blast From The Past
    You clicked on a link and it took you back in time. The company’s website was last updated years ago. In today’s market, it’s about customer engagement using various online and social media tools. One of the primary marketing tools a company has is its website. Having an outdated website is a red flag. If the company doesn’t care about its own online content and appearance, why should you trust them to deliver quality content translated into other languages?
  2.  No Contact Information – Don’t Contact Us, We May Contact You
    You found what seems like a legitimate company and you are interested in having it participate in your bidding process. You’d now like to communicate the bid information to this company. You look everywhere on the navigation menu and can’t find a clear way to contact them. Sure, it could be a poorly designed navigation structure, but it could also be that this company doesn’t want you to contact them by making it really difficult to do so.At a minimum, every company must have a contact page and the contact page should contain the following elements:
    • Company’s Name and Physical Address
    • Contact Form or an E-mail Address
    • Links to the Company’s Social Media Channels
    • Telephone NumberIf there is no physical address listed, does this company really have an office they operate out of? This is something to think about in your search efforts.
  1. Spelling and Grammatical Errors – Your Smart, My Smart, We all Smart
    The company didn’t take the time and effort to proofread and edit the content on their website. If that’s an indication of how they approach their translation projects, I’d head for the hills now. 
  1. We do Everything – Jack of All Trades
    This company claims to do it all and do it well. All professional fields have their areas of expertise. You wouldn’t go to a psychiatrist for brain surgery (a physical one, anyway). And it’s very unlikely that a psychiatrist is a brain surgeon, and vice versa. It’s also unlikely that a company can do patent translations and community interpreting. There are language service companies that do a lot of things well, but they are few and far between. Finding a speciality shop that can scale with your needs is your best bet. 
  1. We do it Fast & Cheap – Race to Zero
    Since you will be going out for a competitive bid, pricing is most certainly a factor in your decision. Keep in mind that not all language service companies deliver the same level of service. If quality is important to you, be prepared to invest in it. There will always be a company out there that can do it for less, but at what cost?

There are many good language service companies out there and a few not so good ones. Keep the above five reasons in mind when putting together your list of bid stakeholders. It will save you a lot of time and make the competition a lot more interesting. Good luck in your search!

Vic Marcus is the Vice President of Business Development at NWI Global, a language services company specializing in B2B and B2G content translation & interpreting. Vic has over 10 years of experience in the language services industry, and is continuously involved in educating all stakeholders about the translation & interpretation process.

SME Guide to International Expansion

Guide for Small Businesses Expanding Internationally

Image from IM Creator

Expanding internationally is often seen as the Holy Grail for successful businesses. After all, from Amazon to Ikea, virtually all of the biggest companies in the world operate on a global level. Potential benefits include increased revenue, sustainable long-term growth and a wider range of customers.

But before you take this leap of faith, are you and your small business ready? Expanding into international markets is easier said than done and in-depth research and considered execution is essential. Get it wrong and your business will suffer. But get it right and you can reap a multitude of rewards. Read more