We recently developed a solution for a very large European retailer to help them to localise/translate all of their packaging for their dynamic range of clothing.
The challenge in this space is to provide translation that is ‘on trend’, error free and makes best use of all the previously translated material, which helps to dramatically lower the unit cost per word to translate. When we reviewed the existing translation solution we found that the translation was being stored on a shared excel sheet in head office.
The theory was great, if they’d translated something once then that translation could be re-used for future packaging at (virtually) zero cost. But in practice it meant that no one was responsible for the data and the spreadsheet had to be emailed around people outside of the ‘loop’. Comments and suggestions were not imported into the master list, the context of the translation was often wrong and the quality of the translation never really improved over time. Read more