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How to Translate your Website

How to Translate your Website

So you want to translate your website?

With the widespread introduction of easy to use CMS’s like WordPress, it’s never been simpler to create a website. As a by-product of this, it’s never been more competitive, that’s competition for visitors, not just sales.

If you are a business, blogger or creative, you probably created your website with the intention of getting it seen by as many people as possible. After all it’s popularity that brings in the sales, Ad revenue and puts you in front of customers/readers.

One way a lot of people are attempting to increase site traffic is by implementing website translation to broaden their business’s appeal to visitors from other countries…

So should you follow the trend and get your site translated? That depends entirely on what you want to achieve… Read more

5 tips for Website Localisation

Digital Globalisation: 5 Essential Website Localisation Tips

Digital globalisation has dramatically lowered the barriers to entering new markets. But creating a successful multi-lingual site is far more complex than you might think.

Visit the regional versions of the McDonald’s website and the pages you see will have numerous differences – and not just in the language used. Everything from the layout to imagery and symbols will have subtle variations.

There’s good reason for this. McDonald’s, like most successful global brands, understands the importance of tailoring their content to each of their international audiences – a process known as localisation.

Here are five essential tips for a successful localisation strategy. Read more