I had a chance to visit Sailthru in New York on Zing business. Sailthru bills customers for a way or tool to customize direct email campaigns based on demographics and big data, resulting in measureable improvements on clicks and conversions for those email campaigns. When Jim Smith gets an email that targets him right in his weak spot (Jim loves to barbecue!), he’s more likely to buy. When he clicks on the barbecue, the customer knows that Jim clicked on the barbecue. When Jim buys the barbecue, the customer knows that Jim bought the barbecue. They also know that he’s 48 years old, divorced, and likes to party, so they continue to use this data to sell him rotisserie barbecue add-ons, home exercise equipment, and a Ford Mustang, increasing his Customer Lifetime Value (CLV). The additional business is worth the profits minus the cost of paying Sailthru.
Translation providers bill customers for a way or tool to open up new markets and unlock windfalls of profit and market share, allowing businesses to communicate with foreign customers and ensure that their product or service has the intended results. Companies that have seen success with their products at home often look to translate their business and export, directly increasing their profits, growth potential, stability, and prestige. ROI comes with increased sales, and Customer Lifetime Value (CLV) is improved along with better fulfilment of the product or service. The additional business is worth the profits minus the cost of paying for the translations (and other services). Read more