15 Translation Resources for Retail Organisations

15 Translation Resources for Retail Businesses

Thanks to the close relationships we have developed with commercial brands, we have engineerd a set of proven localisation services specifically for the retail sector. Over the years we have gained an indepth knowledge of the retail sector and their translation requirements when it comes to getting products on shelf abroad.  While translation may only be a small part of the global sales process when viewed in isolation, its overall importance to the success of an international retail project cannot be underestimated . Here you can find 15 of our most popular retail translation focused resources, guides and articles that have been produced over the past few years. They will help to give you an understanding of the process of localisation and the role it plays in developing an international commercial business.

5 Resources for International Retailers

5 resources for retailers looking to go global

  • Translating for Retail

    With the advent of modern technology and having found ourselves fully within the communications revolution, the world is becoming an increasingly small place. Companies which at one time conducted business transactions across town are now striving to reach customers across the globe. Rapidly growing economies such as China, India and the Middle East are now pivotal players on the world stage. As they develop and open up new opportunities exist for entrepreneurial firms to maximise their returns in these exciting new markets. This is especially true for the retail sector where new customers and partner relationships can be created relatively quickly online.

 

  • The Secret to International Retail

    Moving into new markets and regions is a great way to expand your growing business. Careful consideration has to be given to the language you use and any translation of your domestic marketing material. Before you commit yourself to expanding into a foreign country, you must test the market. Travel to the country, hire a local expert and visit similar businesses and companies, try and get a feel for the tacit knowledge. Make sure that your business model will survive and even thrive in this new location and be certain that you are fully aware of any cultural differences between the way your business operates in a domestic market and your chosen target region.

 

  • Translating Fast Fashion

    We developed a solution for a very large European retailer to help them to localise/translate packaging for their dynamic range of clothing. The challenge in this space is to provide translation that is ‘on trend’, error free and makes best use of all the previously translated material, which helps to dramatically lower the unit cost per word to translate. When we reviewed the existing translation solution we found that the translation was being stored on a shared excel sheet in head office.

 

  • Localizing Luxury Brands

    China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key to marketing a luxury brand is the considered and precise use of language to ensure that the target market is reached. Translating existing content with a full appreciation of the colloquial and cultural implications of the text is therefore vital to an effective expansion strategy.

 

  • 5 Tips for Developing an International Franchise

    Franchising can be a great way of expanding your business operations overseas. If, after analysing your business model, you decide franchising is the best solution for growing your international operations, it is imperative that efficient communication strategies are considered and developed for the individual regions.

    3 Resources for international retail marketing

3 Articles to Help Retailers Market Abroad

  • Social media statistics

    For businesses, social media is an opportunity to connect with existing and potential customers around the world. But do you know enough to use it effectively? If you think a “one country fits all” social strategy is enough, think again. Read these 11 statistics about social media around the world to fuel your international marketing campaigns.

 

  • 7 Marketing Campaigns that Failed to Translate

    We’re inundated with marketing campaigns every hour of every day – from billboard advertisements to events and the articles we read. But there’s a fine line between a campaign that succeeds and a campaign that fails to resonate with its intended audience. Companies will often spend millions on marketing, with even the tiniest details (such as phrases and hair colour) carefully considered. The problem comes when a brand decides to expand internationally and fails to carefully adapt its messaging for an international audience. At the very least this is likely to result in an unsuccessful campaign. But in many cases it can result in a hugely damaging (if sometimes quite amusing) cultural blunder.

 

  • 5 Examples of Powerful Global Branding in Action

    In the 1980s, only a handful of brands, such as Coca Cola and IBM, ruled the global stage. However, as the internet continues to lower the barriers to entering new markets, an increasing number of companies are able to achieve this level of influence. Today, building a global brand requires a lot more than simply translating your website into different languages. The most successful companies understand that consistent and universally appealing messaging has to be combined with an understanding of local culture and tastes – a tactic that’s known as a ‘glocal’ strategy.

    Best Practices & Translation Guides for Retailers

Best Practices & Translation Guides for Retailers

  • eBook: Guide for Businesses Procuring Translation

    Here at K International, we are regularly asked by our clients what is actually involved in translation. There is not really one overall answer to this as it is very much dependent on how you intend to use the results. The most important thing is that you make an informed decision about what your exact requirements are. We put together a bite size translation guide to help you understand more about the processes and terminology involved within the Language industry. This guide should help you when looking for a language partner and allow you to decide what services you can benefit from.

 

  • The Dangers of Relying on Google Translate

    I was asked this question today. It wasn’t the first time. If I’m honest, it annoyed me that I should have to answer it at all. But I guess if you don’t work in the language industry, you might perceive Google as a trustworthy company who can do no wrong, so you could be forgiven for thinking that their machine translation would be equally reliable. I’m answering it here on the language blog, to share with anyone who may be guilty of having the same thoughts.

 

  • Culture Guide for Businesses Expanding Internationally

    Every year, hundreds of entrepreneurial companies will consider international expansion as a growth strategy – and with potential rewards including increased revenue and a wider range of customers, why wouldn’t they? Most of these businesses will know that thorough planning, plentiful finances and accurate translation are central to their success. However, the importance of local culture, as well as the unexpected complications it can cause, is often overlooked. Here’s why an in-depth understanding of local customs, assumptions and biases should be at the heart of everything you do.

 

 

  • International Expansion: 5 Lessons You Can Learn From the World’s Biggest Businesses

    Sometimes it can seem like the world is smaller than ever – that we live in a global village where international borders mean little. However, when it comes to international business expansion, the importance of cultural differences cannot be underestimated. Indeed, many businesses have found out the hard way that what works at home can go down very differently in a foreign market. In this article we present five lessons you can learn from some of the world’s biggest businesses’ most notable successes and failures.

 

  • eBook: Digital Content Guide to International Business Expansion

    Creating content for global audiences is far from simple. Getting it right involves taking complex cultural differences into account, as well as ensuring you have everything in place to deliver a great website experience for overseas visitors. This ebook offers background information and tips to get your international site to perform at its best.

 

  • Guide for Small Businesses Expanding Internationally

    Expanding internationally is often seen as the Holy Grail for successful businesses. After all, from Amazon to Ikea, virtually all of the biggest companies in the world operate on a global level. Potential benefits include increased revenue, sustainable long-term growth and a wider range of customers. But before you take this leap of faith, are you and your small business ready? Expanding into international markets is easier said than done and in-depth research and considered execution is essential. Get it wrong and your business will suffer. But get it right and you can reap a multitude of rewards.

Retail Translation Services

 

 

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