Irma marks the second major hurricane to strike the United States in the past 30 days. Like Harvey, Hurricane Irma struck a heavily-populated, multicultural part of the country. And also like Harvey, translation has been essential in getting people out of the storm’s path, and in getting victims to safety. In a situation like a […]
The history of advertising is full of translation fails. Some of them are not completely true however, “Nothing sucks like an Electrolux” is often touted as a failed slogan translation. Legend has it that the Swedish vacuum manufacturer used it for a campaign in the US when in fact, the target was the UK market […]
A good catchphrase can be the most memorable part of a movie. These little sound bites get quoted and thrown around so much, even people who’ve never seen the movie are often able to recognize them. They can even become a permanent part of the language. But translating them, whether for dubbing or subtitles, can […]
Back in 2014, an ad campaign by Lucozade was very eloquently entitled “Lucozade Sport vs Water.” In the video, two groups of athletes, one drinking water and one drinking Lucozade, are doing an endurance running test on a treadmill. Eventually, the “water only” athletes give up one by one, exhausted, while the Lucozade group keeps going […]
Looking for some new reading material? Wondering what’s been going on in the language and translation world? We’ve collected 10 language-related stories from the past month. They’re guaranteed to make you laugh, make you cry and give you plenty of office conversation material. So, sit down, fill up your coffee cup, and let’s dig in. How […]
Whether you’re a business looking to procure translation services for the first time, or even the tenth time, understanding the UK’s array of linguistic qualifications can seem a little daunting. How does an MA in Translation Studies differ from an MSc in Translating? Is it worth paying more for a translator with a BA in Translation […]
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