Transcreation Service
Transcreation takes your message and recreates it from the ground up for a new market, region or audience. When you need to be more than translated and to become part of your customer’s culture, understanding who they are, their values, their inspirations, their dreams, and their stories, transcreation is what you need.
Transfer the spirit of your brand anywhere with transcreation.
Transcreation for Publications
For some projects we can actually use a mixture of transcreation and translation. Customer magazines are a great example.
The process for this type of project would be:
1) Use the original brief and flatplans to understand the target readership and purpose of the publication. This may need to be 'translated' to suit the new target market.
2) The layouts are then re-designed for each language version. Wireframes are presented for signoff. The example below is Norwegian. We can then decide which articles will be in the localised publication.
3) We can then decide which articles can be translated and which ones need to be re-created. New illustrations and photographs are used where needed and the design tweeked to suit the local market. This is often in close consultation with local departments and focus groups.
The example below shows the same spread from the same magazine from the Spanish and French markets, respectively. Both are very different as the result of close consultation with local groups of users.
Spanish
French
4) The publications are then translated (where possible), re-created, flowed into the layout, QA'd and sent to the customer (and local office) for sign off/comments. When the final sign off is received, print ready PDFs are made and the publication can be sent for print.
The result... using this process content can be fully localised and ready for a new market within about 6 weeks.
Got Any Questions?
We are here to help you with any questions you have about transcreation or translation. Give us a call us on 01908 572600 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
We look forward to talking to you soon.
Your voice in a different language
To provide creative copy that is to be used in a non-English speaking region or market segment use transcreation.
Transcreation is the adaptation of copy and design to make the message fit for any market anywhere in the world.
Achieved by employing teams of writers and marketers all over the world who dismantle the text, taking it back to the brief and then re-assemble it for the new market region.
If you have a marketing project that involves a non-English language talk to us on 01908 572600, This e-mail address is being protected from spambots. You need JavaScript enabled to view it or via our quote page.