What is transcreation, anyway? Is it different from translation? And how do you know if you need transcreation services for your content?
You’ve got questions; we’ve got answers. Read on to learn about transcreation services and how they can help your business effectively expand into new markets.
What is transcreation? And how are transcreation services different from translation?
Simply put, transcreation is the process of adapting content to a new target audience, changing elements of the material and messaging as needed to keep the same overall emotional impact.
Generally speaking, pure translation involves a more faithful rendering of content from one language to another. Sometimes, this is precisely what you want: information from the first language made understandable to a new audience. But what if the success of your project depends on more than just information? Or, what if there’s something about the original message that’s keeping a foreign audience from engaging fully? Read more