Entries by Alison Kroulek

Why Translation is Vital to Public Health

Public health campaigns are like a more benign form of advertising- instead of convincing the public to buy products, you’re trying to persuade them to change their habits. But when lives are on the line, transparent, credible communication is more critical than ever. If your audience speaks more than one language, your communication strategy needs […]

6 Amazing Examples of  Language and Technology in Museums

Whether as a result of increased immigration, increased international travel, or both, museums serve an increasingly multilingual audience. To create exhibits that excite and inform visitors in a variety of languages, some institutions are taking advantage of technologies like QR codes, apps, geolocation, specialised websites and augmented reality. Read on for six amazing examples of […]

The Languages of the European Union

9  May is Europe Day, a day to commemorate the birth of the European Union and celebrate peace and unity in Europe. To celebrate, here are seven facts about the languages of the EU that organisations need to know to do business there. The European Union has 24 official or working languages. The European Union […]

Six Tips To Give Your Bilingual Exhibits Multicultural Appeal

How can museums make their exhibits more accessible to visitors and to the surrounding community? Often, language is the key. Around 55% of museums and science centres around the world already offer information for visitors in more than one language. Bilingual or multilingual exhibitions help museums better serve their home communities and attract international visitors, […]

E-Learning Localisation: How to Successfully Localise Your E-Learning Content

Global businesses of all sizes are taking advantage of the power of e-Learning to educate employees, partners and customers around the world. ELearning saves businesses time and money, and it’s more convenient for trainees as well. However, when your trainees speak different languages and come from different cultures, localised content is essential. Even if your […]

Hand Signals Around the World

Do you talk with your hands? Many people do. In fact, some researchers claim that up to 70% of human communication is accomplished through body language. Hand signals are a common type of nonverbal communication. But be careful when you’re travelling or addressing someone from another culture. Hand signals aren’t universal, and you might be […]

Shopify’s Localisation Strategies: How Translation and Localisation Fuel Growth

Shopify, a Canadian e-commerce company that helps small businesses and startups sell products online, was founded in 2004. The startup made waves almost instantly and grew 10x in three years. Now that it’s 2019, how have they kept up the momentum? Two words: international expansion. Let’s take a closer look at how Shopify’s localisation strategies […]

5 Common Software Localisation Challenges

These days, if the software you’re selling is in English only, your business is missing out, big-time. Software localisation is more challenging than it appears at first glance, but the potential rewards have never been bigger. Here are five common software localisation challenges and some strategies for solving them. Software Localisation Challenge #1: Context and […]

Time Management and Punctuality Around the World

Cultural differences affect all areas of life: everything from what we eat, to what we wear, to how we speak to each other.  They also affect how we view time, deadlines and punctuality.  So, here’s a practical guide to time management and punctuality around the world. Time Management and Punctuality In Spain and Latin America […]

Six European Languages That Are Not Indo-European

What does English have in common with Hindi? To the confused English-speaking traveller in India, not much.  But the similarities are there, obvious enough if you look, in words that sound strikingly similar.  That’s because both languages are part of the Indo-European language family. In fact, most of Europe and many parts of Asia speak […]