Cecilia M'Bengue, Author at K International

Published On - April 11, 2019

Cecilia M'Bengue Language Blog, TranscreationTags: Transcreation

5 Inspiring Transcreation Examples

How do brands large and small create advertising and marketing campaigns that work just as well in Japan as they do in the UK? When the audiences you’re addressing vary so widely, “one size fits all” marketing just won’t do. Transcreation is the process of recreating and ada...

The A to Z of Retail Compliance A Checklist

Published On - December 6, 2018

Cecilia M'Bengue Business, Labelling, Language Blog, RetailTags: Infographic, Retail

The A to Z of Retail Compliance: A Checklist

Compliance is one of the most intimidating parts of international retail. Around the world, retailers are coming under increased regulatory pressure from both governments and consumers. The more regions your business operates in, the more difficult it is to comply with all of the different regul...

Published On - November 20, 2018

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Retail, Translation

Translating for Retail

If you are planning on exporting your brands abroad you will need to establish a partnership with a trusted provider of language services....

Published On - November 13, 2018

Cecilia M'Bengue Language Blog, RetailTags: Food, international, Retail

Fast Food, Localised

Food, even fast food, is a unique cultural experience. To be successful in a new country, all businesses need a localisation strategy to appeal to the people who live there, and that’s especially true in the food industry. Let’s take a trip around the world with four popular fast food ch...

What To Do If Your Products Are Stuck At the Border

Published On - November 12, 2018

Cecilia M'Bengue Labelling, Language Blog, Retail

What To Do If Your Products Are Stuck At the Border

Selling your products in another country sounds like a fantastic opportunity. In most cases, it is. However, it’s also more complicated than selling goods in just one country. Multilingual labelling is particularly tricky. Different regions have different requirements, and if your labels are f...

Published On - September 18, 2017

Cecilia M'Bengue Inside Track, Retail, Retail InformationTags: Food Packaging, Packaging Translation

A Primer on Food Localisation Strategy

The history of advertising is full of translation fails. Some of them are not completely true, however, “Nothing sucks like an Electrolux” is often touted as a failed slogan translation. Legend has it that the Swedish vacuum manufacturer used it for a campaign in the US when in fact, the target ...

Translation Fails in the Wild A Trip to the Asian Dollar Store

Published On - September 1, 2014

Cecilia M'Bengue Labelling, Language BlogTags: #Fail, Bad translation, Packaging Translation

Translation Fails: A Trip to the Asian Dollar Store

Near my house, there is a small shopping centre dominated by Asian-owned businesses. There is a Thai restaurant, an Asian market, a Taekwondo studio…and a “dollar store” featuring a variety of cheap goods, mostly made in China. I love the Asian dollar store. They have everything:...

Published On - June 23, 2010

Cecilia M'Bengue Language Blog, Sign LanguageTags: Interpreting

Disneyland Provides More Sign Language Interpreters

Disneyland just announced two new services to accommodate disabled guests. First, the park will now offer sign language interpreters at many of its top shows and attractions on a regular basis....