Published On - October 21, 2020
Halloween Foods From Around the World
I love food. Here are my favourite foods from around the world at Halloween. #spooky...
Published On - May 16, 2019
6 Examples of Language and Technology in Museums
Whether as a result of increased immigration, increased international travel, or both, museums serve an increasingly multilingual audience. To create exhibits that excite and inform visitors in a variety of languages, some institutions are taking advantage of technologies like QR codes, apps, geoloc...
Published On - April 18, 2019
8 Important Truths About International Copywriting
Copywriting for international audiences is more complicated than you might think at first. Advertising and marketing copy depends on culturally and linguistically-specific factors to motivate the audience to act. For example, clever wordplay is challenging to translate, as is humour. These factors c...
Published On - November 5, 2018
How Transcription and Translation Preserves Our Audiovisual Heritage
Did you know that 27 October was the World Day for Audiovisual Heritage? The goal of this observance is to “raise general awareness of the need to preserve and safeguard important audiovisual material for future generations.” “Audiovisual heritage” can include anything ...
Published On - June 29, 2018
5 Things To Know About Cultural Diversity in Marketing
Like or not, we live in a world where it’s more important than ever to value cultural diversity. The world is more connected than its ever been before. There are more opportunities for businesses to expand – but there’s also more competition. Companies that wish to seek out ne...
Published On - June 1, 2018
5 Inspiring TED Talks About Translation
If you’re looking for inspiration or a new perspective on a particular topic, TED Talks are a fantastic resource. If you’re not familiar with TED, it’s an organisation that showcases “ideas worth spreading” through conferences that feature short talks from speakers arou...
Published On - May 24, 2018
GDPR Compliance- 6 Questions to Ask Your Translation Partner
The clock is ticking. On May 25th, the GDPR goes into effect. Want to stay in compliance? Of course, you do – those fines are no laughing matter! Even if you think you’re prepared, there’s one aspect you might have overlooked: translation! It’s not enough that your organisati...
Published On - April 23, 2018
A Brief History of Braille
If you want or need to make your content accessible to everyone in your audience, language alone may not be enough. Braille documents allow the visually impaired and blind to access vital information independently. But where did these raised dots come from? Today, let’s take a look at th...
Published On - March 30, 2017
6 Reasons Multilingual Content Marketing is More Important than You Think
Are you making the most of your content marketing efforts? If your business serves an international audience and doesn’t have a multilingual content marketing strategy, the answer is probably a big, fat “NO.” Is your content marketing strategy English-only? Do you (gasp) not have a...
Published On - December 13, 2016
Multilingual Transcription: Helping Fight Climate Change
It came out of the blue. A crack in the ice and then a surge of water rushing at 400m3 per second down the slopes of the high Andes towards the remote village of Keara in Bolivia. The sudden flood swept away crops, farm animals and pets, but spared the human population on the whole. […]...