Entries by Richard Brooks

Translation at the World Cup

The 2018 FIFA World Cup is happening now. The opening ceremonies were held on 14 June, and the final game will take place in Moscow on 15 July. Football is one of the world’s top sports, and the World Cup is by definition a multilingual event. The focus is on the players and the games, […]

10 Hilarious Translation Fails From 2018

Can you believe 2018 is already half over? A lot can happen in six short months, so it’s high time we took a look back at some of the funniest translation errors that have made us laugh this year. K International presents, for your amusement,  the top 10 funniest translation fails of 2018  (at least […]

A Video Translator’s Guide to Video Localisation

Videos are everywhere online these days. There’s a reason for that: video is one of the most effective ways to catch your audience’s attention.  But what if that audience is multilingual and multicultural, and your videos are English-only? Video localisation is the key to reaching a global audience and harnessing the full power of video […]

Why Transcreation is Important for International Businesses

Want to optimize your marketing and advertising to reach a global audience? Sometimes, translation just isn’t enough. Transcreation is the process of recreating content for a new target audience, changing elements of the material and messaging as needed to keep the same overall emotional impact. (Want to learn more? See What is Transcreation?) But why is […]

Culture Guide for UAE

The United Arab Emirates (UAE) in Western Asia is made up of a federation of seven emirates: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah and Umm al-Quwain. Abu Dhabi serves as the capital, with each emirate ruled by its own monarch. The UAE offers a fascinating business environment. Of its 9.2 million residents, just […]

Localizing Luxury Brands

China is now the world’s second largest consumer of luxury goods (USA is first, Japan is 3rd). As the world economy grows the centre of gravity of the global middle class shifts eastwards, with this shift your customers are changing, managing a luxury brand is not what it used to be. The key to marketing […]

When Translated Tattoos go Wrong

Everyone has tattoos now-a-days, particularly the hipsters. Even our Prime Minister, David Cameron’s wife has one, and it seems their popularity is continuing to grow. I saw a survey a while back that said that 20 percent of all British adults now have at least one tattoo, with the over 60s being the smallest group […]