Richard Brooks, Author at K International

Published On - July 8, 2019

Richard Brooks Labelling, Language Blog, Retail, TranscreationTags: Transcreation

Translating Brand Names for International Success

Should you translate your brand name or business name when you enter a foreign language market? What about product names? There’s not one right answer, but the following questions can help in the decision. Is your brand name already a word in the target language? When it comes to translating...

The Netflix Guide to World Domination 5 Localisation Strategies to Steal

Published On - July 4, 2019

Richard Brooks Language Blog, Marketing

The Netflix Guide to World Domination: 5 Localisation Strategies to Steal

Not content with destroying legacy movie rental services like Blockbuster and convincing millions of people to stop paying for cable TV in the United States, in recent years Netflix has made international expansion the key to its continued success. The company operates in over 190 countr...

Published On - June 25, 2019

Richard Brooks Labelling, Language Blog, RetailTags: Food Packaging, Food Packaging Translation

How Natasha’s Law Will Affect Food Packaging in the UK

It’s official: Environment Secretary Michael Gove has announced a plan to implement “Natasha’s Law.” The law will offer additional protections to UK food allergy sufferers. If your business sells food products within the UK, these new regulations could affect your ...

Published On - May 24, 2019

Richard Brooks Business, Language Blog

Language Consultancy Supercharging Your International Business

Language is the lifeblood of global businesses. As a result, you should seek to optimise your organisation’s translation processes just as you would any other business processes. That’s where language consultancy services come in. Here are four ways language consultancy can superchar...

Types of Interpreting Services and When to Use Them

Published On - May 8, 2019

Richard Brooks InterpretingTags: Interpreting

Types of Interpreting Services and When to Use Them

Different types of interpreting services are available to suit various business needs. If you’re not sure what type you’ll need, we’ve got you covered. Here are the main types of interpreting services and a rundown of when and how to use each version. ...

Published On - March 27, 2019

Richard Brooks Language BlogTags: localisation, Marketing

Shopify’s Localisation Strategies

Shopify, a Canadian e-commerce company that helps small businesses and startups sell products online, was founded in 2004. The startup made waves almost instantly and grew 10x in three years. Now that it’s 2019, how have they kept up the momentum? Two words: international expansion. Let’...

5 Common Software Localisation Challenges

Published On - March 21, 2019

Richard Brooks Language Blog, Software Localisation

5 Common Software Localisation Challenges

These days, if the software you’re selling is in English only, your business is missing out, big-time. Software localisation is more challenging than it appears at first glance, but the potential rewards have never been bigger. Here are five common software localisation challenges and some str...

Published On - March 15, 2019

Richard Brooks Business, Language Blog

Translation Options for Businesses

Your Options for Translation Crowdsourcing? Machine translation? A language services provider? Which translation option is the right choice for your business? If you need translation help and you’re not sure what your alternatives are, we’re here to help. Here’s a rundown of the ...

Time Management and Punctuality Around the World

Published On - March 14, 2019

Richard Brooks Culture, Language BlogTags: Culture, Punctuality, Time Management

Time Management and Punctuality Around the World

Cultural differences affect all areas of life: everything from what we eat, to what we wear, to how we speak to each other. They also affect how we view time, deadlines and punctuality. So, here’s a practical guide to managing your time and punctuality around the world. Time Management and...

6 Facts About Welsh Translation Organisations Need to Know

Published On - March 5, 2019

Richard Brooks Language Blog, Translation, WelshTags: Welsh

6 Facts About Welsh Translation

1 March was St. David’s Day in Wales. This day is the feast of St. David, the patron saint of Wales. However, it’s also traditionally a celebration of Welsh language and Welsh culture. With that in mind, here are six facts about Welsh translation organisations need to know. Over 70...