Richard Brooks, Author at K International

8 FACTS BUSINESSES NEED TO KNOW ABOUT LANGUAGES IN INDIA

Published On - August 18, 2017

Richard Brooks Business, Language BlogTags: India

8 Facts Businesses Need to Know About Languages in India

Earlier this week, on the 15th of August, India celebrated its Independence Day. In the 70 years since it was founded, India has made itself into one of the world’s largest and fastest-growing economies. To celebrate, let’s take a look at 8 things businesses need to know about lang...

Published On - August 7, 2017

Richard Brooks Language BlogTags: language news

Google Translate Vs. Sir Mix-a-lot, RuPaul Gets Lost in Translation, and More: 10 Language Stories to Read Right Now

Happy Monday! Looking for something to read while you readjust to the working world? Here are 10 interesting, funny or thought-provoking stories from the language and translation world to make you seem like the most interesting person in the room: ET, Phone Home If extraterrestrials ever make con...

Published On - August 4, 2017

Richard Brooks Language Blog

Literary Translators: Unsung Heroes of the Literary World

Today, let’s take a moment to highlight some of the unsung heroes of the publishing world: Literary translators. Literary translators do not have an easy job. Books, short stories, and poems can be quite challenging to translate. For example, word play, slang, and humor often lose meaning if...

Published On - August 2, 2017

Richard Brooks Culture, Language Blog

6 Useful Facts About Time in Different Languages and Cultures

“This thing all things devours; Birds, beasts, trees, flowers; Gnaws iron, bites steel; Grinds hard stones to meal; Slays king, ruins town, And beats mountain down. ” – Gollum Time should be easy to translate, right? Wrong! The passage of time is universal and inevitable, but the ...

Published On - July 31, 2017

Richard Brooks Inside Track

Translation’s role in times of crisis

Recent tragedies have highlighted the important role communication has in supporting victims of a crisis, both during and after an incident, not to mention the responsibility placed upon it in terms of prevention and reducing the overall impact when such an event is unavoidable. Given the diversity ...

ROI of Translation 4 Ways Translation Makes Businesses More Competitive

Published On - July 28, 2017

Richard Brooks Business, Language BlogTags: Business

ROI of Translation: 4 Ways Translation Makes Businesses More Competitive

Is translation just an expense to be minimized, or is it an investment? Of course, the answer depends in part on the situation. But considering how often potential customers ask our CEO why they can’t just use Google Translate instead of a professional translation company, it’s clear tha...

Published On - July 24, 2017

Richard Brooks Language BlogTags: Endangered Languages

Why Are There So Many Languages?

There are approximately 7,000 languages in the world today. But why? Why are there so many languages? It’s an ancient question, almost as old as humanity itself. Explanations for why people speak so many languages are common in myths from cultures around the world. The story of the Tower of ...

8 Facts About Emoji Around the World for World Emoji Day

Published On - July 20, 2017

Richard Brooks Language Blog

8 Facts About Emoji Around the World for World Emoji Day

Monday was World Emoji Day. Over the past decade, these little icons have become essential to online communication. But how much do you know about them? To celebrate, here are 8 facts you should know about emoji around the world. Love emoji? Thank the Japanese. Emoji were invented in Japan in 1999 ...

6 Ridiculously Bad Translations from Amazon Prime Day

Published On - July 17, 2017

Richard Brooks Language BlogTags: translation fails

6 Ridiculously Bad Translations from Amazon Prime Day

If you’re an Amazon Prime junkie, I don’t need to tell you that Tuesday was Prime Day. Your bank balance is probably enough of a reminder. For everyone else, Prime Day is Amazon’s self-created sales holiday, with deals on just about everything. Amazon itself excels at localization....

Published On - July 7, 2017

Richard Brooks Language BlogTags: Machine Translation

Translation Gone Wild

Over the past year, machine translation has made significant progress. Tech giants like Google, Microsoft, and Facebook are building powerful Neural Machine Translation (NMT) systems modelled after the human brain. NMT offers improved accuracy compared to older machine translation systems. To hear t...