Entries by Surinder Singh

What To Do If Your Products Are Stuck At the Border

Selling your products in another country sounds like a fantastic opportunity. In most cases, it is. However, it’s also more complicated than selling goods in just one country. Multilingual labelling is particularly tricky. Different regions have different requirements, and if your labels are found wanting, your products will likely end up stuck in limbo at […]

Improving Accessibility: Why More Technology Isn’t Always the Answer

Out of all of the different technologies that science fiction writers have dreamed up, has anything lodged itself in the popular imagination as firmly as the “universal translator?” This fascination with shiny new technology extends to improving accessibility for the deaf and hard-of-hearing community, where it does more harm than good. Witness the periodic hype […]

Translating Your Food Supplement Packaging: 3 Important Aspects to Consider

If you are a manufacturer of dietary supplements, functional drinks, or any other food with added health benefits, the whole world is now your potential marketplace. Over the last few years, health-conscious consumers have fallen out of love with the idea of “dieting” and started to embrace an all over “healthy lifestyle”. The trend is […]

Connected Packaging: The Next Big Thing?

The increasingly complex challenges faced by today’s retail industry have been well documented of late – challenges which are often compounded when exporting. Brands and retailers need to address rapidly changing consumer behaviours and expectations, as well as respond to the pressures of speedy delivery, regulatory demands and fluctuating exchange rates – just to survive […]

What is Technical Translation?

A Guide to Technical Translation for Manufacturers: Part 1. It’s impossible to ignore the global nature of successful contemporary business and technology, the role translation has played in contributing to these sucess stories cannot be underestimated either. Taking steps to guarantee that your message and brand identity are communicable to a worldwide audience is a […]

Culture Guide for Businesses Expanding Internationally

Every year, hundreds of entrepreneurial companies will consider international expansion as a growth strategy – and with potential rewards including increased revenue and a wider range of customers, why wouldn’t they? Most of these businesses will know that thorough planning, plentiful finances and accurate translation are central to their success. However, the importance of local […]